Digital Marketing Specialist Web, Analytics & Marketing Operations

Digital Marketing Specialist — Web, Analytics & Marketing Operations Department: Marketing Reports to: VP of Marketing Location: Pacoima, CA (Hybrid/Remote Eligible) Travel: Limited; occasional local or regional tradeshows/events About A1 American A1 American is a manufacturer and distributor serving the hospitality, healthcare, commercial laundry, fitness, vacation rental, and car care markets. We help customers operate efficiently and elevate guest experiences through dependable products and responsive service. Role Summary The Digital Marketing Specialist independently manages day-to-day execution across web, analytics/reporting, paid media support, marketing operations, and cross‑functional coordination. This role owns the marketing dashboard, maintains core marketing databases and product content systems, and drives website accuracy and performance with minimal oversight. Key Responsibilities Website & Digital Platforms Manage website content updates, enhanced product pages, product spec content, and basic on‑page SEO (metadata, titles, descriptions). Maintain accuracy of product spec library, label/carton artwork databases, and related web/product content systems. Coordinate website launches, site consolidations, redirects, and QA with internal stakeholders and vendors. Monitor site health (broken links, form issues, page performance) and troubleshoot/coordinate fixes with vendors. Coordinate setup and ongoing support for customer web portals; route and resolve web‑related customer service inquiries. Maintain online directory listings and ensure brand/contact consistency across platforms. Analytics, Reporting & Marketing Operations Own the marketing dashboard and deliver recurring performance reporting (GA4 traffic sources, email campaign performance, paid media, and CRM insights). Analyze website traffic sources, campaign results, and audience behavior to surface actionable insights and recommendations. Maintain and improve data hygiene across CRM, email lists, and marketing databases; coordinate fixes with Sales/Customer Service as needed. Participate in Power BI initiatives (requirements gathering, data cleanup, dashboard maintenance, documentation). Support customer surveys and feedback collection; summarize results and recommend improvements. Support loyalty, referral, and online review campaigns (setup support, tracking, reporting, and continuous improvement). Track marketing program spend at a practical level (invoices/POs/vendor billing support) and maintain organized records. Paid Media & Social Channels Support execution and reporting for Google Ads, LinkedIn Advertising, and Facebook/Meta campaigns (tracking/UTMs, QA, and performance reporting). Coordinate campaign creative, landing pages, and reporting inputs with internal stakeholders and vendors. Maintain LinkedIn and other social media channels (content scheduling, basic community engagement, and channel hygiene). Support participation in LinkedIn Groups and relevant industry associations (posting support and community upkeep). Maintain organized paid media assets, audiences, and tracking documentation to enable repeatable execution. Content, Creative & Events Support Coordinate with internal and external stakeholders for flyers, collateral, catalogs, and other creative needs (briefs, revisions, approvals, timelines). Support content creation (posts, blogs, infographics), video script writing, and customer testimonials/case‑study inputs. Coordinate product photography needs (shot lists, scheduling, asset delivery, and file organization). Support tradeshow and event preparation (collateral, signage, samples, shipping, and onsite support as needed). Maintain a structured digital asset library (naming conventions, version control, and easy retrieval). Process Improvement & AI Tools Research, test, document, and implement AI tools to improve marketing workflows; train internal users on best practices. Build simple SOPs/checklists for recurring processes (site updates, reporting cadence, campaign QA). Identify bottlenecks and propose process improvements that improve speed, accuracy, and cross‑team alignment. Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent practical experience). 3–5 years of hands‑on experience in digital marketing and marketing operations with the ability to run independently. Proficiency in GA4 reporting, traffic source analysis, and campaign performance reporting (email + paid media). Hands‑on experience managing websites/CMS platforms (WordPress or similar) and applying basic SEO best practices (metadata). Experience supporting paid media in Google Ads, LinkedIn, and Meta (tracking/UTMs, QA, reporting; optimization support a plus). Experience working in a CRM (list hygiene, reporting) and coordinating with Sales; comfort maintaining marketing databases. Advanced Excel skills (pivots/lookups); comfort contributing to or maintaining Power BI dashboards. Strong organization, vendor coordination, and attention to detail; able to manage multiple priorities and deadlines. Preferred Qualifications Experience with AI tools – researching, testing, implementation and training Experience supporting B2B marketing in hospitality, healthcare, commercial laundry, fitness, vacation rental, or car care industries. Working knowledge of email marketing platforms and basic deliverability/list management concepts. Experience with product content management, digital asset management, or SKU‑heavy environments. Core Competencies High ownership mindset; executes with minimal oversight and communicates proactively. Data‑informed decision making; turns reporting into next steps and recommendations. Strong writing/editing skills with a focus on clarity and consistency. Cross‑functional coordination and vendor management; keeps projects moving. Detail oriented execution; maintains clean systems, organized files, and accurate data. Salary DOE; comprehensive benefits and professional development opportunities. Apply Now Upload your resume and cover letter (File types: doc,docx,pdf | Limit 10 MB) #J-18808-Ljbffr