Instructional Designer & Trainer

Job Description

Job Description

Are you an innovative educator ready to bridge the gap between strategy and facilitation? Lamar's Corporate Office is looking for a dynamic Instructional Designer & Trainer to help us build the next generation of professional development at Lamar. This isn’t just about creating courses—it’s about crafting entire learning journeys that empower our team to thrive. This role requires a seasoned professional with demonstrated experience in live training facilitation, training needs assessment/gap analysis, and a strategic mindset to drive enterprise-wide professional development initiatives.

Lamar’s Corporate Office in Baton Rouge, LA is home to over 250 professionals from every walk of corporate life. We enjoy a beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, amazing holiday parties, and a quaint outdoor patio to enjoy the good weather days!

Why Lamar?

Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• Learn more about us on our official YouTube channel .
• Check reviews and company updates on our Glassdoor page .
• Learn more about our Great Place to Work certification.

What you can expect from us:

• A Monday-Friday 8a-5p work schedule 
• An annual salary of $60,000-$72,000/year , dependent on relevant experience and qualifications
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including President's Day and Juneteenth
• A comprehensive 2-month training program
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage 
• Short & long-term disability and paid parental leave
• Employee Stock Purchase Plan
• 401k plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
• A people-first culture that invests in connection, community involvement, and transparency around employee feedback

What we're looking for in you:

• Instructional Design & Learning Strategy: Ability to conduct needs assessments and KSA gap analyses to assist in designing and developing comprehensive learning paths and effective instructional content.
• Training Delivery & Engagement: Skill in delivering engaging presentations and training sessions (in-person and online), managing group dynamics, and fostering interaction and motivation among learners through a coaching and mentoring approach.
• Communication & Interpersonal Effectiveness: Excellent verbal, written, and visual communication skills for explaining complex information clearly and concisely, combined with effective interpersonal and diplomatic skills to collaborate across all organizational levels.
• Technological & AI Fluency: Proficiency with Learning Management Systems (LMS, UKG Pro Learning preferred), common office software (Microsoft Office, Google Workspace), and the ability to ethically leverage AI tools for HR functions such as data analysis and process automation.
• Organizational Acumen & Execution: Demonstrates strong analytical and proactive problem-solving skills, exercising sound judgment, continuous attention to detail in high-stakes situations, and effective time management to meet deadlines. Innovative and proactive problem-solving skills with the ability to exercise integrity and sound judgment in complex and ambiguous situations. Work requires continuous attention to detail in understanding legal requirements, composing, typing, and proofreading communications and training materials, establishing priorities, and meeting deadlines. Ability to work in a team environment.

Education and Experience:

Required

• Bachelor’s Degree
• 5 years of experience in Training & Development required (2 of which must be in HR)
• Proven track record of designing and delivering live (in-person and/or virtual) training programs to diverse audiences
• PHR or Training Certification 
• OR equivalent combination of education and experience

Preferred

• Bachelor’s degree, preferably in HR or Training & Development
• Experience with instructional design
• Experience with UKG Pro Learning
• Membership in professional training or instructional design organization

A Day in the Life:

• Provide strategic input to develop enterprise-wide learning and development strategies in partnership with leadership/executives
• Program Design & Development (in conjunction with the Professional Development Manager)
• Assist with determining appropriate participants for all professional development events
• Conduct learning need assessments and gap analyses to identify organizational KSA deficiencies
• Designs, creates, and curates comprehensive courses, curricula, and/or learning journeys, including instructor-led training, e-learning, blended formats, etc.
• Assist with research related to identifying appropriate professional development solutions
• Where applicable, customizes learning content and delivery methods to meet regulatory and compliance requirements specific to our industry.
• Demonstrate expertise in classroom facilitation, managing live training environments, encouraging participation, and handling group dynamics
• Training Delivery & Facilitation (as needed/back-up facilitator for Professional Development Manager)
• Deliver engaging training sessions, workshops, and webinars
• Facilitate live training experiences both in-person and virtually, adapting delivery styles to meet participant needs in order to maximize learning retention.
• Support talent development initiatives such as leadership development, onboarding, and career pathing
• Assess and evaluate the effectiveness of learning programs through surveys and performance metrics
• Assist with various administrative duties related to professional development programming

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. 

Candidates with a disability in need of an accommodation to fulfill our application requirements should email View email address on ziprecruiter.com.

Physical Demands and Work Environment

• The primary work environment is an office.
• The physical demands for this position include light lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking.
• Nights spent traveling, away from home, are less than 10%

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please click here to learn more about Lamar's green initiatives.

Lamar is an EEO/AA employer, including Individuals with Disabilities, Protected Veterans, and any other State or Federally Protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing View email address on ziprecruiter.com or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy.

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.