Brand Manager

Brand ManagerKISS is seeking a strategic, commercially minded Brand Manager to lead planning and go-to-market execution for the nail portfolio. This role sits at the intersection of product, marketing, and retail — translating consumer insights and brand strategy into campaigns, channel plans, and product narratives that drive growth across mass, drug, e-commerce, and specialty channels. The ideal candidate combines analytical rigor with creative instinct: equally at home reading a retailer sell-in deck and a digital marketing brief, with a clear understanding of how to build brands in a digital-first, influencer-driven beauty landscape — including paid social, content strategy, platform execution, and performance analytics.Responsibilities:Category Strategy & Brand PlanningOwn the long-term category strategy for the product portfolio, aligned with brand objectives, retail priorities, and market trendsStrong commercial acumen: comfortable with sell-in decks, P&L frameworks, and retail performance dataIdentify white space opportunities through consumer research, competitive analysis, and trend intelligenceBuild seasonal brand plans that connect product launches to cultural moments, social trends, and retail windowsMarket & Competitive IntelligenceMonitor competitive launches, pricing, packaging, and campaign activity to ensure ongoing differentiation and market relevanceTrack beauty, fashion, and nail trends, influencer activity, and platform behaviors — feeding actionable insights back into planning cyclesLead consumer insight synthesis in close collaboration with eCommerce, Retail, and Social teamsProduct DevelopmentDrive the end-to-end product development process from concept to launch — encompassing ideation, packaging, pricing, positioning, and go-to-market planningManage product timelines and cross-functional alignment across R&D, packaging, sourcing, design, sales, and operationsDigital MarketingPlan and execute paid digital campaigns in partnership with media and performance teams; define targeting, creative brief, and KPIsMonitor campaign performance and analytics dashboards across all digital channels; leverage data insights to optimize content, targeting, and spend in real timeQualificationsRequired6–10 years of progressive experience in brand management, product marketing, or category strategy — preferably in beauty, fashion, personal care, or consumer goodsProven track record developing and executing go-to-market strategies across multiple retail channels and digital platformsFluency in social-first marketing, influencer-driven brand building, and paid digital campaign managementExceptional cross-functional collaboration and communication skillsBachelor's degree in Marketing, Business, Communications, or a related fieldPreferredDirect experience in the fashion, or beauty categoryMBA or advanced degree in Business, Marketing, or a related fieldFamiliarity with mass and drug retail (Walmart, Target, CVS, Walgreens) go-to-market dynamicsBackground in digital programs, influencer campaign planning, or creator partnershipsExperience with e-commerce content strategy, PDP optimization, or DTC brand buildingKorean language proficiency (required for internal alignment)BenefitsPremium Medical Insurance Coverage401(k) Savings PlanPaid Time Off (PTO) based on seniorityPaid HolidaysAnnual Bonus PlanOnsite Employee Fitness Center with Indoor Racquetball Court and Yoga RoomSummer FridaysComplimentary Gourmet Breakfast, Lunch, and DinnerRelocation Support for New HiresWork Anniversary RecognitionsCongratulatory & Condolence GiftsEmployee Referral Bonus ProgramLicense/Certification ReimbursementsCorporate Employee DiscountsVisa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green CardCommuter Support (Shuttle Bus Program and EZPass Support)Vehicle PerksThe anticipated compensation range is 69,000.00 - 137,000.00 USD Annual. Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the "Company") is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.