Digital Content Manager, Smithsonian Journeys

Digital Content Manager Duty Location: Washington, DC Position sensitivity and risk: Low Compensation: $68,000 - $73,000 / year Overview The Digital Content Manager is a key member of the Smithsonian Journeys marketing team, leading website content production and optimization, managing social media strategy and execution, overseeing paid digital advertising in partnership with external agencies, and supporting broader digital marketing initiatives. The ideal candidate is creative, highly organized, data-driven, and collaborative, with a strong understanding of digital “best practices” and a focus on improving user experience, engagement, and lead generation. Conditions of Employment Pass Pre-employment Background Check and Subsequent Background Investigation for position designated. Complete a Probationary Period. Maintain a Bank Account for Direct Deposit/Electronic Transfer. The position is open to all candidates eligible to work in the United States. Proof of eligibility to work in U.S. is not required to apply. Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement. Duties and Responsibilities Website Production and Optimization Own day-to-day website content production, ensuring accurate and timely publishing of tour and program content provided by third-party tour operators and internal Program Managers. Maintain and update site content, including pricing, itineraries, schedules, promotions, imagery, maps, landing pages, and copy to ensure accuracy and consistency. Manage workflows for ongoing updates and promotional changes across tour and landing pages. Serve as the primary liaison with external SEO/AI optimization agency, leading regular meetings, prioritizing initiatives, and implementing content and optimization recommendations. Identify opportunities to enhance website performance and user experience; collaborate with internal teams and external partners to define requirements, scope updates, and manage execution. Partner with VP, Marketing and internal development team on scoping, budgeting, and prioritizing site enhancements. Produce monthly performance reports on website metrics, recommending actionable insights to increase traffic, engagement, and conversions. Social Media Marketing Develop and execute creative social media strategies and presence, and editorial calendars, aligned with marketing goals. Create, curate, and publish engaging content (copy, imagery, video) using Sprout Social to grow audience and drive engagement, in close collaboration with the SJ Writer/Editor. Monitor and respond to audience engagement, fostering a strong and active online community in accordance with Smithsonian guidelines. Analyze and report on social media performance, providing insights and recommendations to improve reach, engagement, and key performance indicators. Represent Smithsonian Journeys in Smithsonian Institution–wide social media meetings and initiatives. Paid Digital Advertising Manage paid digital campaigns with a focus on paid social in partnership with an external agency. Contribute to campaign strategy, including audience targeting, creative testing, and performance optimization to drive traffic, leads, and customer acquisition. Coordinate development of ad creative, including imagery and copy, ensuring alignment with brand standards and campaign objectives. Analyze campaign performance, identify trends and insights, and recommend optimizations. Identify and test new digital advertising channels and opportunities to improve ROI. Other Responsibilities Collaborate with VP, Marketing and external PR agency to support press efforts, including coordination of press releases and asset distribution. Provide backup support for email marketing initiatives using Salesforce Marketing Cloud. Contribute to ideation and execution of integrated marketing campaigns to increase lead generation, with a focus on website performance, social media, and paid media. Assist in marketing planning and budgeting processes, ensuring projects are delivered on time and within budget. Build and maintain strong relationships with internal stakeholders, external vendors, and tour operator partners. Support additional digital marketing projects and initiatives as needed. Qualification Requirements Bachelor's degree and 3-5 years of experience in web production, digital marketing, social media, PPC campaigns, project management and related experience. 2-3 years of hands‑on experience with web-based content management systems (CMS). 2-3 years managing social media marketing (e.g. Sprout Social) and digital analytics tools (Google Analytics GA4), including detailed UTM tracking. Working knowledge of HTML and experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and/or Canva. Familiarity with CRM platforms (Salesforce CRM) and email automation tools (Salesforce Marketing Cloud). Excellent written, verbal, and interpersonal communication skills. Strong organization and project management abilities (e.g. Asana), with demonstrated capacity to manage multiple priorities and meet deadlines. Experience in travel or tourism digital marketing is a plus. High energy, creative, proactive self‑starter with strong attention to detail, collaborative, customer‑focused, and a team‑oriented mindset. Education completed outside the United States must be deemed equivalent to higher education programs of U.S. Institutions by an organization that specializes in the interpretation of foreign educational credentials. Documentation is the responsibility of the applicant and should be included as part of the application package. Any false statement in your application may result in rejection of your application and may also result in termination after employment begins. The Smithsonian Institution provides reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation should contact View email address on click.appcast.io. Determinations on requests for reasonable accommodation will be made on a case‑by‑case basis. To learn more, please review the Smithsonian’s Accommodation Procedures. Equal Opportunity Employer. To review The Smithsonian's EEO program information, please visit #J-18808-Ljbffr Smithsonian Enterprises