Demand Generation Director / Senior Manager

Careers Demand Generation Director / Senior Manager San Francisco (Hybrid) Location: San Francisco Bay Area (Hybrid: 2–3 days/week in San Francisco office) CYGNVS is a purpose-built, first-of-its-kind guided cyber crisis platform designed to allow users to prepare for, practice for and respond to cyber incidents with confidence. Founded in 2020, the innovative start-up has not only discovered product-market fit but is also embarking on an exciting period of scaling up. Our company culture is a perfect blend of productivity and enjoyment, prioritizing the growth and development of our talented employees as part of a high achieving team. We are in search of exceptional professionals to join our journey and contribute to the success of our event-driven, secure core platform. At CYGNVS, you will be immersed in a dynamic and challenging environment, where you will work with cutting-edge technology solutions and collaborate with a highly skilled global team to shape our platform and empower our users to navigate to a better prepared, cyber crisis-ready world. About the Role We’re seeking a Demand Generation Director / Senior Manager to build and scale our digital marketing and demand generation engine in a fast-paced startup environment. This role will own the strategy and hands-on execution of multi-channel programs that drive qualified pipeline and revenue, partnering closely with Sales and Business Development team. This is a highly impactful role for someone who thrives in ambiguity, moves quickly, and knows how to turn experimentation into repeatable growth. What You'll Do: Own end-to-end demand generation and digital marketing strategy and execution across paid, owned, and partner channels Plan, launch, and optimize campaigns across: Google Ads (search, display, retargeting) Paid LinkedIn campaigns (ABM, lead gen, awareness) Lead program from strategic partners Digital events including webinars and virtual events Integrated multi-channel campaigns tied to product launches and key initiatives Manage and optimize the full funnel—from lead acquisition through MQL, SQL, and pipeline contribution Serve as the primary owner of HubSpot for demand generation, including campaign setup, reporting, workflows, and optimization Partner with Sales and Business Development on ICP definition, targeting, lead quality, attribution, and pipeline performance Manage budgets, forecasting, and ROI measurement across all demand and digital marketing programs Analyze performance data and continuously optimize campaigns based on insights Build scalable processes and best practices as the company grows What We're Looking For: 7+ years of B2B demand generation or performance marketing experience (Senior Manager or Director level) Startup experience is required , with a proven ability to build and scale programs from the ground up Deep, hands-on experience with: HubSpot (required) Google Ads and LinkedIn Ads Webinar and digital event platforms Strong understanding of funnel metrics, attribution models, and lead lifecycle management Experience working closely with Sales and Business Development teams Cybersecurity or high-tech industry experience strongly preferred Data-driven, highly organized, and comfortable balancing strategy with execution Excellent communication and cross-functional collaboration skills Location & Work Requirements Must reside in the San Francisco Bay Area Hybrid role requiring 2–3 days per week in our San Francisco office Benefits Competitive compensation 401(k) Comprehensive healthcare coverage Commuter benefits Join us at CYGNVS and become a crucial part of a team that values innovation, excellence, and enjoyment in crafting exceptional products. If you're fervent about software engineering and ready to make a significant impact, apply now! To apply for this role, send your resume to View email address on click.appcast.io. #J-18808-Ljbffr