Sr Brand Manager IQOS

This position is at Philip Morris International

The selection process will be fully managed by Philip Morris International.

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Be a part of a revolutionary change! At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC. We are seeking a Sr. Brand Manager to join our Smoke-Free Products (SFP) team and lead the commercial brand management of IQOS in the U.S. market. This role centers on driving portfolio growth through rigorous consumer-insights-led strategy, innovation pipeline development, retail and trade activation, and P&L ownership. The Brand Manager will be a commercial architect who turns market opportunity into brand performance by building competitive advantage through disciplined planning, cross-functional alignment, and a relentless focus on measurable business outcomes. The Sr. Brand Manager will work on creating the annual brand plan, lead consumer research programs together with Insights Data & Analytics (ID&A) teams and drive the executional excellence of brand communication across all channels. The role requires close partnership with Sales, ID&A, Legal and Regulatory Affairs to deliver against commercial priorities across all active markets. This is a highly analytical, commercially oriented position suited for a marketer who leads with data, thinks in frameworks, and delivers with precision. The ideal candidate brings deep FMCG/CPG commercial acumen, a proven track record in new product launches, and the ability to translate complex market data into clear, actionable brand strategies. Your ‘day to day’: * Own the annual brand plan including volume forecasting and pricing architecture by ensuring the brand delivers against top-line and bottom-line financial commitments. * Together with our ID&A team, support on consumer insights and market research programs by commissioning quantitative and qualitative studies, analyze findings, and translating them into actionable brand positioning, portfolio strategy, and growth roadmaps. * Develop and execute retail and trade marketing strategies: Design in-store activation programs, merchandising guidelines, planogram recommendations, and trade promotional plans that drive sell-through, share of shelf, and retailer engagement. * Build and maintain competitive intelligence frameworks: Systematically monitor category dynamics, competitor launches, pricing movements, regulatory shifts, and macroeconomic trends to inform proactive strategic decisions. * Lead brand health and equity tracking: Define key performance indicators, commission brand tracking studies, and leverage insights to protect, grow, and evolve brand equity over time across all active geographies. * Harness AI and emerging technologies to elevate brand strategy and creative excellence — apply AI-driven tools to uncover cultural trends and whitespace opportunities that inform brand positioning; being able to leverage compliant generative AI to accelerate concept development, visual identity exploration, and content ideation across brand campaigns; and champion the integration of AI into creative workflows to enhance the quality, relevance, and speed of brand storytelling while maintaining brand integrity and consistency across all consumer touchpoints. * Support the broader Brand team on content needs, new campaigns and program launches Who we’re looking for: * Bachelor's degree in Business Administration, Economics, Finance, or Marketing. * 5+ years of progressive brand management experience in FMCG/CPG. * Strong analytical and financial acumen with hands-on experience with pricing strategy, demand forecasting, and marketing mix modeling. * Experience working on consumer research programs — both qualitative (focus groups, ethnographies, in-depth interviews) and quantitative (surveys, segmentation, conjoint analysis) and translating insights into brand strategy. * Deep understanding of retail and trade dynamics, including category management principles, shopper marketing, sell-through optimization, and retailer relationship management. * Experience in regulated industries (tobacco, pharmaceutical, alcohol, or similar) is a strong plus. * Fully authorized to work in the United States without sponsorship now or in the future. Annual Base Salary Range: $149,600 - $187,000 What we offer * We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more! * We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace. * Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. * Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong. * Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. * Take pride in delivering our promise to society: To improve the lives of millions of smokers. PMI is an Equal Opportunity Employer. PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees. PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI’s affiliates first entered the U.S. market following the company’s acquisition of Swedish Match in late 2022. Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI’s IQOS electronically heated tobacco devices and Swedish Match’s General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit and #PMIUS #LI-AP1

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