Senior Group Manager, Incentives Planning & Strategy

At Hyundai, we've rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It's time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career - you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

WORK MODEL

#LI-OnSite

WHAT YOU WILL DO

Hyundai Motor America (HMA) is seeking a Senior Group Manager, Incentives Planning & Analysis to lead the strategy, analytics, and execution of consumer incentive programs across the U.S. market. This role plays a critical part in shaping automotive pricing, incentives, APR and lease programs, balancing sales growth, profitability, and competitive positioning.

This is a senior leadership role ideal for candidates with OEM incentives, automotive lending, captive finance, or F&I experience, deep analytical expertise, and the ability to translate complex data into clear, executive-level insights.

HOW YOU WILL MAKE AN IMPACT

• Lead the planning and analysis team in developing short- and long-term automotive consumer incentive strategies.
• Design and optimize consumer incentive programs (cash, APR, lease, regional, and inventory-driven offers) to maximize sales volume and profitability.
• Partner cross-functionally with Regional Sales, Sales Operations, Finance, Marketing, Product Line Management, and Hyundai Capital to align strategy and execution.
• Own and manage the Executive Approval process for all consumer incentive programs.
• Present data-driven recommendations to senior leadership, clearly articulating trade-offs, risks, and financial impact.
• Translate complex analytical outputs into concise, executive-ready presentations using both visual and verbal storytelling.
• Develop and maintain quantitative incentive models and demand forecasts, incorporating demand-sensing inputs such as PIN, Market Scan, and S&P Global data.
• Apply microeconomic principles to pricing, incentives, and elasticity analysis.
• Use advanced analytics to evaluate program ROI, competitive response, and market dynamics.
• Monitor and manage Operational Plan (OP) budgets, supporting monthly and ad-hoc forecasting, reconciliation, and variance analysis.
• Ensure incentive program structures remain optimized within annual budget constraints.
• Approve incentive adjustments, payments, purchase requests, and accounting documentation in accordance with company controls.
• Collaborate closely with Hyundai Capital to ensure smooth implementation of APR and lease programs.
• Lead development of dealer and salesperson objective programs (e.g., STAR) aligned with overall sales and incentive strategy.
• Ensure programs are executable, competitive, and aligned with dealer operations.
• Manage, coach, and develop a high-performing team of analysts and planners.
• Oversee vendor relationships, defining scope, monitoring performance, and driving continuous improvement.
• Approve employee time off, weekly incentive payments, and related administrative responsibilities.

WHAT YOU WILL BRING TO THE ROLE

• Ten or more years of experience of which at least eight years of directly related experience in distribution and or sales planning and analysis in the automotive industry or related experience.
• Bachelor's degree preferred.
• Master's degree a plus.
• OEM incentive and/or F&I experience is preferred
• Captive finance experience is preferred.
• Prior field experience in automotive sales and service operations is preferred.
• Three or more years of supervisory experience is desired.
• Strong analytical skills using advanced level of Microsoft Excel (VBA automation, Power Query).
• Familiarity with programming languages such as Python or SQL for data analysis and modeling.
• Strong microeconomic and analytic skills, using quantitative and qualitative data to inform incentives, pricing, and market strategy decisions.
• Effective knowledge of automotive pricing and incentives approaches and strategies.
• Experience managing, leading, and mentoring teams
• Ability to influence a wide range of management levels, both inside and outside of HMA.
• Demonstrated ability to translate complex analysis into clear, compelling executive-level presentations that influence decision-making.

WHAT HYUNDAI CAN OFFER YOU

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• 401(k) retirement plan with Employer Match
• Additional 401(K) Employer Enhanced Contribution program - eligible after 1 year of employment, in addition to the regular employer matching contribution
• Vacation and sick time off
• Employer-paid basic life and disability coverage, including Paid-Family Leave.
• Mental health, wellbeing, and employee assistance program
• Health advocate (support)
• Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
• External Training and Development Programs
• Compensation Range: $137,025.00 - $203,000.00 annual base salary

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

OTHER DETAILS

• Physical requirements: Normal office duties
• Overnight travel may be required (up to 5% - 10%)

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.