Campaign Creative Lead, Consumer

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THE ROLE

AMD is looking for an experienced creative leader to serve as the dedicated Creative Lead for our Consumer Client business. As part of the AMD Brand + Creative team, reporting to the Head of Creative, you will be the primary creative partner to the Consumer Client marketing team and will shape the ideas, stories, and creative systems that bring AMD-powered consumer PC experiences to market. You will translate segment strategy, product value, and audience insight into distinctive, audience-first creative across launches, integrated campaigns, social, web, creator partnerships, paid media, retail, experiential, and always-on content. Beyond leading individual assignments, you will help establish creative frameworks for the Consumer Client portfolio, connecting campaigns and content programs so they build on one another rather than operate as separate initiatives. This role requires an AI-enabled storyteller with strong video and motion fluency who can lead creative development across modern production approaches, from concepting, visualization, and pre-production through traditional, hybrid, and generative image and video execution, operating within AMD’s brand guidelines. You will partner closely with Consumer Client marketing, product marketing, social, media, web, PR, regional teams, external agencies, production partners, and creative technology. You will help create repeatable content systems that improve speed, adaptability, and asset reuse while maintaining a high standard of craft, originality, and AMD brand integrity.

THE PERSON

You are a collaborative, solutions-oriented creative leader with strong storytelling instincts and a clear understanding of consumer behavior, culture, and modern content ecosystems. You combine creative ambition with sound strategic judgment. You can develop original concepts, shape compelling narratives, and guide teams through ambiguity. You understand how to create a powerful hero expression and translate it into a modular system that remains relevant across audiences, channels, markets, and moments. You are fluent in video- and motion-led storytelling and understand how consumers engage with technology brands across social platforms, creator ecosystems, retail, web, paid media, experiential touchpoints, and emerging AI-driven discovery environments. You are an AI-enabled storyteller who understands where generative workflows can improve speed, flexibility, and scale and where human craft is essential. You are also a strong steward of quality. You can distinguish original, effective, and brand-right work from generic output, establish clear expectations early, and give teams and partners the direction they need to solve creative problems effectively.

KEY RESPONSIBILITIES

Serve as the dedicated creative leader and primary Brand + Creative partner for the Consumer Client marketing segment. Develop an informed creative point of view based on Consumer Client audiences, business priorities, product roadmaps, and competitive context. Lead creative development for Consumer Client campaigns, launches, and always-on content from brief through execution. Partner with marketing leaders to strengthen briefs, clarify the audience opportunity, and establish the creative ambition and quality bar. Develop and sell in creative concepts to marketing and business partners, clearly communicating the audience insight, strategic rationale, and creative opportunity. Recommend integrated campaign and content architectures that connect launches, campaigns, and ongoing programs into a coherent Consumer Client creative ecosystem. Develop audience-first ideas that translate product strategy and complex technologies into stories that drive engagement, memorability and discoverability. Drive video- and motion-led storytelling across hero films, short-form content, social, product storytelling, retail, and supporting asset systems. Build modular, multi-channel creative systems that adapt across paid, owned, earned, social, creator, retail, web, regional, and experiential touchpoints. Lead agencies and production partners toward high standards of strategic thinking, originality, craft, consistency, and channel relevance. Collaborate with the Creative Technologist and other partners to incorporate AI-enabled workflows into concepting, visualization, storyboarding, image and video development, adaptation, and versioning. Define and uphold creative guardrails for AI-enabled output, ensuring work is distinctive, accurate, on-brand, and production-ready. Use audience behavior, performance signals, and campaign learnings to improve creative approaches over time. Partner with the Gaming and Commercial Client Creative Leads to share standards, tools, and reusable approaches while maintaining segment-specific audience relevance. Develop and present clear creative recommendations, influence stakeholders, and build alignment across marketing, product, business, creative, and senior leadership audiences.

PREFERRED EXPERIENCE

Significant creative leadership experience in-house, agency, or both. Strong portfolio demonstrating campaign concepting, video-led storytelling, and multi-channel execution. Experience with consumer technology brands and industry. Demonstrated ability to build work that spans launch moments and always-on content systems. Experience designing or evolving creative workflows in AI-enabled or generative production environments. Demonstrated ability to lead work across concepting, visualization, traditional and hybrid production, and scalable image and video generation. Strong communication skills and demonstrated ability to influence stakeholders and build support for creative recommendations. Experience collaborating with agencies, creators, production partners, and cross-functional marketing teams. Strong producing, directing, design, or art direction background and excellent storytelling instincts; copywriting ability is a plus. Strong point of view on creative quality and guardrails in AI-enabled environments. Global brand experience and comfort balancing consistency with local relevance.

ACADEMIC CREDENTIALS

Bachelor’s degree preferred. LOCATION: Austin, TX This role is not eligible for visa sponsorship. Benefits offered are described: AMD benefits at a glance. AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process. AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here. This posting is for an existing vacancy. #J-18808-Ljbffr Advanced Micro Devices, Inc.