Senior Manager, Lead Marketing

Senior Manager, Lead Marketing

Join Vacatia and lead the charge; empower teams, optimize markets, and accelerate growth

Location: South East Region- Florida/Georgia/South Carolina (Remote/Hybrid flexibility)

About the Role

Vacatia is looking for a driven and results-oriented Senior Manager, Lead Marketing to lead field marketing performance across multiple regions. In this role, you'll oversee Partnerships Managers and field event teams, ensuring strong execution, consistent brand standards, and achievement of lead generation and revenue targets.

You'll serve as a key link between strategy and execution—partnering with senior leadership while working closely with regional teams to optimize event performance, staffing, and market impact. If you thrive in a fast-paced, data-driven environment and enjoy leading teams across multiple markets, this role offers a significant opportunity to make a measurable impact.

What You'll Do

Lead & Develop Teams

• Manage and coach Partnerships Managers across East and West regions
• Drive accountability and performance across geographically dispersed field teams
• Support ongoing team development and training initiatives

Drive Performance & Results

• Own performance across leads, package sales, and revenue against targets
• Analyze results to identify trends and implement improvements
• Address performance gaps with actionable strategies

Optimize Field Marketing Operations

• Partner on event scheduling, staffing allocation, and productivity optimization
• Ensure consistent execution of brand standards and lead qualification processes
• Maintain high-quality event experiences across all markets

Support Strategy & Growth

• Contribute to budget planning, staffing models, and expansion initiatives
• Monitor market conditions, venue effectiveness, and competitive activity
• Provide regular performance updates and insights to leadership

What We're Looking For

• 5+ years of experience in field marketing, event marketing, or lead generation
• 2+ years of experience managing teams
• Experience overseeing multi-market or regional operations preferred
• Background in hospitality, vacation ownership, or timeshare marketing is a plus
• Strong leadership and coaching skills with a focus on accountability
• Data-driven mindset with experience managing performance metrics and budgets
• Excellent communication and organizational skills
• Proficiency in Microsoft Office; CRM/reporting tools experience a plus
• Ability to thrive in a fast-paced, results-driven environment
• Valid driver's license required

Travel

This role requires regular travel (up to 35%) to support field markets, events, and team management.

Why Join Vacatia?

At Vacatia, you'll play a key role in scaling a high-impact growth channel while working alongside experienced leaders in a collaborative environment. This is an opportunity to lead teams, influence strategy, and directly contribute to company growth.

Vacatia, Inc. is an Equal Opportunity Employer M/F/D/V and values diversity in the workplace.