Director of Marketing

Job Description

Job Description

The Director of Marketing leads the Beaver Companies’ marketing, communications, brand, and business development support efforts. This is a working leadership role responsible for setting department priorities, developing the team, and ensuring Beaver is represented consistently and professionally across proposals, digital platforms, industry outreach, and internal and external communications.

This role partners closely with Ownership, Vice Presidents, operations leaders, project teams, and shared services to support company growth, strengthen employee engagement, identify opportunities, and tell the story of Beaver’s projects, people, capabilities, and culture.

Main Job Tasks & Responsibilities

• Leads, develops, and manages the marketing and communications team; sets priorities, assigns work, establishes clear expectations, and builds practical processes that support company needs.
• Develops and carries out the company’s marketing and communications plan in alignment with Ownership and company growth priorities.
• Maintains and strengthens Beaver’s brand across business units, locations, print materials, presentations, proposals, digital platforms, and company communications.
• Partners with Vice Presidents and their respective project management teams on business development and pursuit efforts, including qualifications packages, statements of qualifications (SOQs), project profiles, client presentations, capability statements, proposal graphics, and related materials.
• Reviews project leads, market reports, and bid invitations from construction project lead and bidding platforms (Dodge, Builders Exchange, BuildingConnected, Blue Book, iSqFt, PEC, etc.); evaluates fit and routes opportunities to the appropriate leaders or declines those that do not align with company capabilities or workload.
• Tracks major project opportunities and provides clear, timely updates for resource planning and business development discussions.
• Monitors industry, client, project, and market trends through publications, networking, industry relationships, and available data; shares useful information with company leadership.
• Oversees the company website, social media, digital content, and online presence, including routine updates and larger website improvements with outside partners.
• Leads internal and external content planning, including newsletters, project stories, employee features, safety and equipment content, leadership messages, company announcements, photography, video, and other branded communications.
• Manages the annual company newsletter from story selection through interviews, content review, approvals, production, mailing lists, print coordination, and electronic archiving.
• Oversees marketing and trade show materials, including banners, table coverings, capability statements, presentations, project sheets, and related items.
• Represents Beaver at industry events, conferences, trade shows, associations, and community functions; oversees related sponsorships and maintains productive relationships with clients, partners, and industry organizations.
• Coordinates company submissions, surveys, rankings, awards, and recognition efforts, including the ENR Top 600 Specialty Contractors submission.
• Maintains and enhances databases of project experience, staff resumes (for bids), client references, prequalification information, company profiles, and marketing assets.
• Reviews marketing and business development subscriptions, platforms, vendors, and tools for cost, usefulness, and return; manages renewals and makes recommendations to Ownership.
• Fields and follows up on marketing and business development inquiries received through calls, emails, bidding platforms, and other channels, and directs them appropriately.
• Works across project groups, administration, accounting, safety, human resources, and other departments to gather accurate information and complete marketing and business development deliverables.
• Manages department budgets, schedules, vendors, and deadlines and uses practical measures to evaluate the effectiveness of marketing efforts.
• Partners with Ownership and executive leadership on special projects, strategic initiatives, and other assignments that support company growth and business objectives.

Skills & Requirements

• Practical, hands-on leader who can set direction while staying involved in the day-to-day work when needed.
• Strong understanding of business development, client relationships, proposals, and opportunity tracking in a construction or project-based environment.
• Excellent writing, editing, communication, and presentation skills with close attention to accuracy and detail.
• Ability to organize a wide range of priorities, manage deadlines, and follow through with multiple departments and outside partners.
• Strong judgment and business sense when evaluating opportunities, messaging, spending, and company fit.
• Ability to build relationships and work effectively with Ownership, executives, project teams, field personnel, clients, and industry partners.
• Working knowledge of websites, social media, content development, Microsoft Office, Adobe Creative Cloud or similar tools, and marketing or CRM platforms.
• Comfortable attending construction sites, client meetings, conferences, trade shows, and industry events on behalf of the company.
• Ability to travel periodically in a personal vehicle to company offices, project sites, and events.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field; directly relevant experience may be considered in lieu of a degree.
• 10+ years of progressive marketing, communications, or corporate branding experience.
• 5+ years of leadership experience managing people, projects, and budgets.
• Experience in heavy civil construction, engineering, infrastructure, industrial, manufacturing, or another project-based industry strongly preferred.
• Demonstrated experience supporting executive leadership and cross-functional teams with proposals, communications, brand management, and growth initiatives.

Why join Beaver?

• Stable, growing company with a long history of success
• Weekly pay
• Comprehensive benefits package
• Employee Wellness Program
• 401k/Profit Sharing Plan
• Paid time off and paid holidays
• Career growth and advancement opportunities
• Supportive team environment
• Family-oriented culture since 1953

Physical Demands

The physical demands described here are representative of those required to perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to handle and feel; reach with hands and arms; and communicate effectively. The employee is occasionally required to stand, walk, stoop, or kneel. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Equal Opportunity

The Beaver Companies provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.