Senior Product Marketing Manager

Job Description

Company Description Sigma360 is an AI-driven risk intelligence platform that provides real-time access to thousands of data sources and structured intelligence on over 1 billion companies and associated people. The platform helps global organizations combat financial crime and make more accurate counterparty risk decisions. By leveraging advanced analytics and machine learning, Sigma360 delivers actionable insights that support compliance, risk management, and strategic business decisions. Team members work at the intersection of AI, data, and financial crime prevention, contributing to products that have direct impact on global risk operations.

Role Description As a Senior Product Marketing Manager at Sigma360, you will lead positioning, messaging, and go-to-market strategies for our risk intelligence platform and related products. In this full-time hybrid role based in the New York City Metropolitan Area, you will collaborate with product management, sales, and marketing teams, with flexibility to work from home part of the time.

Day-to-day responsibilities include conducting market and competitive research, defining target customer segments, crafting value propositions, and developing product narratives that resonate with decision-makers in risk, compliance, and financial crime prevention.

You will create and manage launch plans, sales enablement materials, and campaign content to drive adoption and revenue growth. The role also involves partnering with sales on deal support, gathering customer feedback, and using performance data to refine messaging and go-to-market strategies.

Qualifications

• 7+ years of B2B product marketing experience, ideally within enterprise SaaS or a high-growth technology company.
• This is a highly visible, hands-on strategic leadership role working with senior executives to define and drive company differentiation.
• Demonstrated success developing competitive positioning, leading go-to-market strategies, and delivering measurable commercial results.
• Market Research skills, including customer insights, competitive analysis, and industry trend evaluation.
• Sales collaboration skills to support pipeline generation, create enablement assets, and align product storytelling with sales processes.
• Product Management partnership skills to translate product capabilities into clear value propositions and differentiation.
• Strong communication, presentation, and storytelling abilities, with experience tailoring content for executive and technical audiences.
• Proven track record of leading cross-functional projects, managing multiple priorities, and delivering measurable business outcomes.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent experience is beneficial.

What Success Looks Like

• Clear, compelling product differentiation and stronger competitive positioning across Sigma360's solutions.
• A proactive, strategically led product marketing function with clear priorities, accountability, and consistent execution.
• Successful product launches and go-to-market initiatives that contribute to market awareness, pipeline generation, and revenue opportunities.
• Improved sales effectiveness through stronger messaging, actionable competitive intelligence, and high-quality enablement.
• Effective leadership and mentorship of existing product marketing resources, allowing the function to scale without sacrificing execution quality.
• Demonstrable commercial impact, with performance measured by business outcomes rather than the volume of activities completed.