Senior Vice President, Marketing and Communications

Senior Vice President, Marketing and Communications

ABOUT US

As L.A.'s premier performing arts destination, The Music Center convenes artists, communities and ideas with the goal of deepening the cultural lives of every resident in Los Angeles County. The $80 million non-profit performing arts organization has three divisions: TMC Arts, TMC Ops and TMC Business Services. TMC Arts, The Music Center’s programming engine, provides year-round programming inside The Music Center’s four theatres, which include Walt Disney Concert Hall, Dorothy Chandler Pavilion, Ahmanson Theatre and Mark Taper Forum; on Jerry Moss Plaza; outside at Gloria Molina Grand Park, a 12-acre adjacent green space; and in schools and neighborhoods all over Los Angeles County. TMC Arts presents world-class dance with Glorya Kaufman Presents Dance at The Music Center, free and low-cost public concerts and events, as well as K–12 arts learning programs, workshops, performances, interactive experiences and special events. TMC Ops manages the theatres, Jerry Moss Plaza and Gloria Molina Grand Park, which comprise $3 billion in county assets, on behalf of the County of Los Angeles. TMC Business Services includes Advancement, Human Resources, Finance, Tech Services, and Marketing and Communications. The Music Center is also home to four renowned resident companies— Center Theatre Group, Los Angeles Master Chorale, LA Opera and LA Phil.

POSITION SUMMARY

The Senior Vice President, Marketing and Communications (SVP) is The Music Center’s senior marketing and communications leader, responsible for strengthening institutional identity and reputation, growing audiences and participation, and advancing earned revenue. Reporting to the President and CEO, the SVP serves on the Executive Team and acts as a principal communications adviser to the CEO. The SVP leads an integrated department with two assistant vice presidents and their teams. This position requires strategic leadership and hands-on execution, including executive counsel, high-stakes messaging, crisis response and editorial oversight.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Integrated Strategy, Brand and Leadership

• Develop and lead an integrated marketing and communications strategy aligned with The Music Center’s mission, brand, reputation, audience-development priorities and revenue goals.
• Steward the organization’s identity as a multidisciplinary performing arts center, cultural destination and civic gathering place.
• Maintain brand consistency across programs, digital channels, campus signage and the patron experience.
• Advise the President and CEO, Executive Team and Board leadership on institutional positioning, public messaging and reputational considerations.
• Lead, develop and align the two assistant vice presidents and their teams; manage budgets, agency relationships and performance measures.

Marketing, Audiences and Revenue

• Oversee marketing for The Music Center as a destination and for TMC Arts programs, including ticketed performances, arts education, and free and low-cost public programs.
• Establish and monitor earned-revenue goals, with particular accountability for Glorya Kaufman Presents Dance at The Music Center.
• Use research, analytics and audience insights to guide segmentation, pricing, ticketing, e-commerce, digital marketing and audience loyalty.
• Lead paid, owned and earned marketing across digital, social, email, print, broadcast and emerging channels.
• Coordinate cross-promotional eborts with resident companies, arts partners and the Grand Avenue Cultural District.
• Serve as the principal marketing liaison to The Music Center’s hospitality partner, integrating food, beverage and catering oberings into campus-wide marketing and patron experience.

Communications, Reputation and Stakeholder Engagement

• Lead corporate communications, media relations, public relations, institutional storytelling and executive communications, including speeches, presentations, opeds and thought leadership for the President and CEO.
• Oversee issues management and crisis communications, providing timely counsel and clear messaging in sensitive or high-stakes situations.
• Strengthen internal communications in partnership with People & Culture to support stab alignment, organizational change and workplace culture.
• Partner with Advancement on the public narrative and case for support for the “Let’s Create More” campaign and coordinate donor and patron communications.
• Build ebective relationships with Los Angeles County, civic and business stakeholders, media, external agencies and resident companies, recognizing that resident companies remain independently governed.

REQUIRED QUALIFICATIONS AND SKILLS

• Minimum 15 years of progressive leadership experience spanning both marketing and communications, including substantial senior-level responsibility in each discipline.
• Bachelor’s degree or an equivalent combination of education and relevant professional experience is required.
• Proven ability to lead corporate communications, media relations, reputation management, executive communications, crisis response and internal communications.
• Demonstrated success growing audiences and earned revenue through brand strategy, consumer insights, audience segmentation, pricing, digital marketing and paid media.
• Experience integrating marketing and communications into a unified strategy and leading teams across both functions.
• Experience serving as a trusted adviser to a CEO and senior leadership and working ebectively with a board of directors.
• Proficient in writing, editing, and presentation skills, including the ability to develop executive and public-facing communications under pressure.
• Demonstrated ability to lead and develop senior leaders, manage budgets and revenue targets, oversee agency partners, and use analytics to measure results.
• Ability to build ebective relationships across Southern California’s cultural, civic, media, entertainment and business communities.
• Demonstrated commitment to inclusive audience development and collaborative teams.

DESIRED QUALIFICATIONS AND SKILLS

• Master’s degree.
• Experience in performing arts, entertainment, hospitality or destination marketing is a plus.
• Ticketing and e-commerce experience is preferred.
• Ability to balance strategic leadership with hands-on execution and demonstrate a genuine interest in The Music Center’s mission.

SALARY

This full-time, exempt position obers a competitive annual salary range along with a comprehensive total rewards package. Benefits include premium medical, dental, and vision coverage; generous paid time ob, including vacation and sick leave; a 401(k)retirement plan with employer contributions and matching; group term life insurance; and flexible spending accounts.

SCHEDULE

This posi(on is scheduled for 35 hours per week, typically Monday through Friday from approximately 9:00 a.m. to 5:00 p.m. Work hours may be adjusted as necessary to accommodate special events and business needs, including occasional evenings and weekends. The Music Center currently operates under a hybrid work model, combining remote work with designated onsite team days. Onsite, in-person aIendance is required to support live events. This work arrangement is subject to change based on business needs and the responsibili(es of the posi(on.

EQUAL EMPLOYMENT OPPORTUNITY

The Music Center is an equal opportunity employer. Employment decisions are made without regard to any status protected by applicable federal, California or local law.