Chief Marketing Officer

Chief Marketing Officer

The Chief Marketing Officer leads the strategy, execution, and performance of all marketing, communications, and audience engagement efforts at Seattle Rep. This role oversees a broad portfolio spanning brand, sales, digital strategy, communications, and patron experience, and is responsible for delivering both immediate revenue results and long-term audience growth.

Key Responsibilities

• Accelerate revenue growth through effective subscription, single ticket, and group sales strategies
• Reinforce audience engagement in a post-pandemic environment, with a focus on long-term loyalty and growth
• Evolve a contemporary marketing model, incorporating new technologies, platforms, and audience behaviors
• Help strengthen alignment across revenue functions, particularly between Marketing and Development
• Clarify and amplify the Seattle Rep brand, both institutionally and across individual productions and events

Strategic Leadership

• Lead and mentor a multidisciplinary team spanning marketing, communications, patron services, and front-of-house operations
• Set clear priorities, goals, and performance expectations for the department
• Manage budgets, timelines, and resources to align ambition with execution
• Foster a collaborative, creative, and accountable team culture
• Provide leadership and strategic direction of Seattle Rep marketing/communications/patron services teams in the following areas:

Marketing & Sales

• Develop and oversee subscription, single ticket, and group sales campaigns across all productions and programs
• Develop and implement dynamic pricing strategies and audience segmentation models
• Forecast, analyze, and respond to ticket sales trends to maximize revenue and attendance
• Oversee the planning and execution of show-specific campaigns for both produced and presented work
• Continuously refine the customer journeyfrom first interaction through post-show engagementto drive loyalty and retention

Digital & Content Strategy

• Oversee all digital platforms, including website, email, SMS, social media, and paid advertising
• Partner with internal teams and external agencies to develop compelling, audience-centered content and campaigns
• Leverage data and analytics to inform strategy and optimize performance
• Stay at the forefront of digital innovation, evaluating new tools, platforms, and technologies to expand reach

Communications & Brand Management

• Steward and evolve the Seattle Rep brand across all external touchpoints
• Oversee public relations, media strategy, advertising, and community engagement efforts
• Serve as a key storyteller for the organization, shaping narratives that resonate with diverse audiences and stakeholders
• Ensure consistency, clarity, and impact across all communications

Patron Services and Front of House

• Ensure best practices in patron relationship building
• Support and advise on customer service policies and practices that remove barriers and encourage loyalty
• Work with the front of house team and other departments that impact audience experience, evaluate customer door-to-door experiences, and create opportunities and solutions to provide a best-in-field experience
• Support FOH teams in managing audience challenges, with training and solutions to empower them and build confidence

Lobby and Events

• Oversee the lobby and events team in managing the public spaces at Seattle Rep, ensuring the highest level of visitor experience and optimizing revenue opportunities from rentals, food and beverage operations, and merchandise

Leadership Profile Seattle Rep is seeking a leader who combines strategic rigor with emotional intelligencesomeone who can deliver results while building strong relationships and a sense of shared purpose across the organization.

The successful candidate will be a visible and engaged presence, someone who leads from within the organization rather than at a distance. They will build trust through consistency, accessibility, and a genuine investment in the people and work around them.

They will bring a collaborative, enterprise-wide mindset, working fluidly across departments to align audience and revenue strategies. This includes strengthening the partnership with Development and other key teams, ensuring that marketing is fully integrated into broader institutional goals. The ideal candidate will demonstrate confidence without egoa leader who can operate as a strong peer at the senior level, advocate for ideas, and navigate complex dynamics with diplomacy and respect. They will be both creative and disciplined: energized by new ideas, open to experimentation, and curious about the future of audience engagement, while also grounded in data, structure, and execution.

This is a role that requires resilience and steadiness. The pace of work is high, and the CMO must be able to manage pressure, support their team, and maintain focus in a dynamic environment. Equally important is the ability to balance ambition with sustainabilitychampioning bold goals while ensuring that strategies are realistic, priorities are clear, and teams are set up for success. The CMO will bring energy, curiosity, and optimismhelping to shape a marketing function that not only drives revenue, but also contributes to the spirit, momentum, and forward-looking identity of Seattle Rep.

Preferred Qualifications

• 10+ years of progressive experience in marketing, communications, sales, and audience engagement, ideally within performing arts, entertainment, or live events
• Demonstrated success leading integrated marketing strategies that drive measurable revenue growth
• Strong expertise in digital marketing, analytics, audience segmentation, and campaign optimization
• Experience managing ticket sales campaigns, pricing strategies, and revenue forecasting
• Proven ability to lead teams and collaborate cross-functionally in complex organizations
• Strong financial and operational acumen, including budget management
• Excellent communication and storytelling skills, with a refined sense of brand and audience
• Experience managing external vendors and agency partners
• Familiarity with CRM systems (Tessitura preferred)
• Ability to thrive in a fast-paced, evolving, and collaborative environment

Application Instructions The Chief Marketing Officer search is being conducted on behalf of Seattle Rep by TOC Arts Partners, a national consultancy aligning strategies, structures, and leadership toward a thriving cultural sector. The search is being led by VP of Executive Search Cynthia Fuhrman, in consultation with and support from the TOC Arts Partners search team.

To apply, visit the online application and submit your materials. Your cover letter should include any training or experience relevant to the job profile that you would like to highlight, why you consider yourself a good fit for this opportunity, and anything else you'd like us to know about your qualifications that may not be present in your resume. Applications will be accepted until this role is filled.

For general questions or nominations of prospective candidates, please contact: View email address on talent.com. We kindly request no phone calls.

Specific questions about the position may be directed to: Cynthia Fuhrman VP, Executive Search View email address on talent.com

Not sure you meet 100% of our qualifications? Research shows that cis men apply for jobs when they fulfill an average of 60% of the criteria, while others tend only to apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply.

We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. So, whether you're returning to work after a gap in employment, simply looking to transition, or taking the next step in your career path, we will be glad to have you on our radar.

Seattle Rep is excited about and actively working towards becoming a more diverse, anti-racist organization. We are interested in attracting, developing, and advancing the most talented individuals regardless of their race, sexual orientation, religion, age, gender, disability status or any other dimension of diversity. We strongly encourage people of color, women, LGBTQIA+, veterans, individuals with disabilities, and others from underrepresented groups to apply.

Every candidate brings something special to the table. If your experience and skills don't perfectly align with the job qualifications but you are excited about the role, feel your values align well with Seattle Rep, and are willing to strive for excellence in your work, please apply. We will train the right candidate.

TO BE CONSIDERED

1. Visit the following link: Seattle Rep seeks Chief Marketing Officer
2. A current resume and cover letter are required.

At Seattle Rep, we are committed to finding the right fit for our team through a personalized, human-centered review process. Members of this position's application/resume review team will carefully evaluate your materials.

Applications will be reviewed until role is filled.