Marketing Specialist

As a Product Marketing Specialist – TaxWise, you will play a key role in driving the growth, adoption, and market success of one of the industry's most trusted tax preparation solutions. TaxWise serves professional tax preparers, small tax firms, and service bureaus with solutions designed to simplify tax preparation, improve efficiency, and help practitioners grow their businesses. TaxWise emphasizes cloud-based tax preparation, AI-powered workflow enhancements, mobile client collaboration, and integrated tax research capabilities. You will work cross-functionally with Product Management, Sales, Customer Success, Digital Marketing, Revenue Enablement, and Demand Generation teams to bring new capabilities to market, drive customer engagement, support renewals and upgrades, and strengthen TaxWise's competitive position. This role is ideal for a marketing professional who is execution-oriented, customer focused, and passionate about translating product capabilities into compelling value propositions that drive demand, adoption, retention, and revenue growth. What You Will Be Doing Develop clear, differentiated positioning and messaging for TaxWise solutions, translating product features and innovations into compelling customer value propositions for professional tax preparers and small accounting firms. Support the development and execution of go-to-market plans for TaxWise product launches, feature enhancements, seasonal campaigns, and strategic initiatives. Create and maintain customer-facing content across digital properties, product pages, email campaigns, webinars, and sales channels to drive awareness, engagement, and conversion. Partner with Product Management to understand customer needs, market trends, roadmap priorities, and competitive differentiation. Conduct customer, market, and competitive research to identify opportunities for growth and inform product positioning and messaging. Help drive adoption of key TaxWise solutions and add-on products, including TaxWise Online, TaxWise Mobile, and integrated research solutions. Develop customer lifecycle marketing programs that support onboarding, product adoption, renewals, upgrades, and cross-sell opportunities. Collaborate with Sales and Revenue Enablement teams to create high-impact sales tools, competitive battlecards, customer presentations, and value messaging. Support demand generation initiatives across paid media, email marketing, webinars, events, content marketing, and partner programs. Create compelling customer success stories, testimonials, use cases, and thought leadership content that demonstrate business outcomes and workflow improvements. Analyze customer insights, campaign performance, adoption metrics, and market trends to identify opportunities for optimization and growth. Support retention and renewal marketing efforts designed to strengthen customer loyalty and reduce churn. Skills & Experience To be successful in this role, you need: 3+ years of experience in Product Marketing, supporting software, SaaS or technology solutions. Demonstrated experience supporting product launches, go-to-market initiatives, and integrated marketing campaigns. Strong ability to translate product capabilities into clear, compelling customer benefits and business outcomes. Experience conducting competitive analysis, market research, and customer insight gathering. Experience creating customer-facing marketing assets, including web content, email campaigns, presentations, datasheets, case studies, and sales enablement materials. Familiarity with CRM, marketing automation, analytics, and reporting platforms. Strong written and verbal communication skills with the ability to communicate effectively to both business and technical audiences. Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. Proven ability to collaborate effectively across Product, Sales, Customer Success, Revenue Enablement, and Marketing teams. Data-driven mindset with experience leveraging customer insights and performance metrics to optimize marketing outcomes. Experience in tax, accounting, finance, professional services, or adjacent industries is preferred, but not required. The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements. Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $57,400.00 - $98,350.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information: Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.