Sr. Marketing Manager

Senior Marketing Manager - Women's Health Medical Device Company

Pelvic Health / Urogynecology | Headquarters-Based | ~30% Travel

About the Company

A women's health medical device company focused on improving quality of life through minimally invasive pelvic health solutions. The portfolio spans stress urinary incontinence and pelvic organ prolapse therapies, with a commercial team that partners closely with surgeons and health systems to expand access to evidence-based care.

Role Overview

The Senior Marketing Manager leads strategic upstream and downstream marketing for the US Implant Business Unit, reporting to the VP of Commercialization. This role owns brand positioning, product launch strategy, sales enablement, and demand generation across the urogynecology portfolio - translating clinical and customer insight into commercial programs that drive franchise growth, surgeon adoption, and measurable pipeline impact.

Key Responsibilities

• Own the go-to-market strategy and product roadmap for the Implant BU, from concept through launch and lifecycle management
• Define brand positioning, messaging, and clinical differentiation aligned with peer-reviewed evidence and regulatory guidance
• Plan and execute product launches in partnership with R&D, Regulatory, Clinical, and Sales
• Build the sales toolkit - value propositions, objection handling, competitive intelligence, and surgeon-facing collateral
• Manage demand generation, conference presence, KOL/fellowship engagement, and digital programs
• Conduct VOC research at trade shows and in the field; translate findings into product and campaign requirements
• Define and track marketing KPIs, ROI, and franchise growth metrics
• Manage budget, agency/vendor relationships, and cross-functional programs

Required Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or related field
• 4+ years of marketing experience, or 2+ years marketing experience with an MBA
• Medical device marketing experience preferred; upstream marketing experience preferred
• Experience with trade show management, digital marketing, and product line marketing required
• Demonstrated ownership of product strategy, positioning, and launch execution
• Strong analytical skills with ability to translate data into commercial strategy

Preferred Qualifications

• MBA or advanced degree
• Women's health or urogynecology marketing experience
• Familiarity with surgeon adoption dynamics and the OR environment
• Experience marketing in a regulated environment (FDA, CE)
• Working knowledge of GPO/IDN contracting (Vizient, Premier) and Salesforce CRM

Compensation & Benefits

• Competitive base salary + bonus
• Medical, dental, and vision coverage (employee and family)
• 401(k) with company match
• Unlimited PTO + 10 paid holidays
• 6 weeks paid maternity leave

This is a full-time, headquarters-based role with approximately 30% travel to support launches, KOL engagement, and national sales meetings.