Marketing Specialist

Xpanner is redefining construction by empowering the people who build our world. We retrofit heavy machinery with easy-to-use software and Physical AI, tackling critical safety and productivity challenges on the ground. Through our subscription-based automation model (AaaS), we deliver task-specific, field-ready solutions that immediately maximize jobsite efficiency without massive upfront hardware costs. Backed by top-tier global venture capital and optimized by the industry's largest physical dataset, we are actively transforming renewable energy and infrastructure projects today. We don't just build abstract concepts— we put real, practical solutions to work in the field. About the Team The Marketing Team works closely with our global marketing team, cross-functional departments, and local partners to bring Xpanner’s brand, products, and technology to the market. The team manages a wide range of initiatives, including trade shows and events, marketing campaigns and special projects, public relations and communications, creative production and asset management, merchandise procurement, and opportunities across digital and emerging platforms. As Xpanner continues to grow, the Marketing Team plays an important role in strengthening our market presence, supporting sales activities, and enabling the company’s day-to-day operations and long-term growth. What You’ll Do How you’ll make impact: Step into a dynamic role on a fast-paced team where your daily contributions directly drive Xpanner's industry presence and company growth. You will leverage your existing skills in digital media, event coordination, and creative design to provide essential support across our marketing channels, with clear opportunities to take on more complex projects and expand your scope as you grow. Core Responsibilities: Event & Trade Show Coordination Support Live Events: Assist in organizing and executing hands-on marketing for events, conferences, trade shows, demo yard, and other new projects Vendor Coordination: Help maintain smooth, day-to-day relationships with our external partners, coordinating details with printers, venues, and agencies. Digital Marketing Support Maintain Brand Presence: Support our daily digital operations by drafting updates, monitoring community engagement, and publishing content across Meta, YouTube, LinkedIn, and the Xpanner website. Campaign Assistance: Drive growth marketing by helping the team track, build, and coordinate paid media campaigns across key search and social platforms. Creative Production Assistance Graphic Design & Media Production: Collaborate with the team on graphic design updates and assist in the setup and execution of photo and video shoots. Post-Production & Editing: Apply your editing skills to refine raw photo and video content into high-quality assets that demonstrate our technology in the field. Marketing Operations & Coordination Streamline the Workflow: Curate and manage our digital marketing asset library to ensure cross-functional teams have what they need to move fast. Manage the Gear: Oversee our marketing equipment and maintain a seamless inventory of branded materials and accessories across our California and Texas hubs. What You’ll Bring Minimum Qualifications: 3+ years of experience in a professional marketing role, including 1+ year of experience in event coordination. Ability to work on-site four days per week in Santa Fe Springs, CA. Must be able to work in outdoor field conditions and lift, carry, and handle equipment up to 50 lbs. Founder’s mentality: Proactive, adaptable, and comfortable building processes in a fast-paced, high-growth environment. Strong ability to prioritize, problem-solve, and take initiative Excellent communication and stakeholder coordination skills Preferred Qualifications: Creative Production: working knowledge of drones, cameras, camcorders, lighting, photo/video editing, Adobe Creative Suite tools, generative AI tools, and related creative production software. Digital marketing: in-depth understanding of marketing automation and CRM platforms such as HubSpot; paid media platforms including Meta, Google, LinkedIn, and TikTok Ads; SEO/AEO/GEO best practices; and analytics/webmaster tools. Why You’ll Love It Here Join a fast-growing company helping modernize one of the world’s largest industries through construction automation and intelligent equipment technology. Be part of a growing team where you will directly shape and execute strategies across the full marketing spectrum, including events, digital media, creative design, and advertising. Work alongside cross-functional teams across operations, field support, product, and leadership in a highly collaborative environment. Competitive salary, performance incentives, retirement plan, and flexible work environment. #J-18808-Ljbffr