Brand Leader (Regional Director of Operations) - Florida

Brand Leader In Operations

Whataburger isn't just a restaurant — it's a place where pride, care, love, and bold flavors come to life. Since 1950, we've been making a difference in the communities we serve by putting heart into every order and integrity into every opportunity.

As a Brand Leader in Operations, you'll lead 75–100 restaurants generating over $300M in annual revenue — and guide more than 4,000 Family Members (employees). You'll serve with heart, move the brand forward boldly, and build a culture where people grow and win as one.

Your Recipe for Impact — What You'll Do

• Lead strategy and performance
• Own regional P&L, growth, and operational excellence
• Role model, develop and coach inspirational leadership to uplift their teams and elevate performance
• Champion guest experience and food quality at scale
• Cultivate a culture where Family Members thrive and grow
• Serve as a brand ambassador in your communities

Day-to-Day Ingredients — Responsibilities

• Lead strategy and performance
• Own regional P&L, growth, and operational excellence
• Role model, develop and coach inspirational leadership to uplift their teams and elevate performance
• Champion guest experience and food quality at scale
• Cultivate a culture where Family Members thrive and grow
• Serve as a brand ambassador in your communities

What You Bring to the Table — Must-Have Experience

• 10+ years of multi-unit leadership in the QSR or hospitality industry
• Strong financial acumen and experience managing large portfolios
• Proven people leader with a heart for mentorship and accountability
• Track record of scaling operations with integrity and care
• Bachelor's degree or equivalent experience and track record

The Sauce — Pay & Perks

• Very competitive salary + bonus
• Opportunity to earn equity (Incentive Units)
• Company Vehicle
• Health, dental, vision, and 401(k) with $1/$1match up to 4%
• Generous PTO benefits
• Leadership and development programs
• A high-impact role in an iconic brand that's just getting started

Where & How You'll Work

• Multi-market regional oversight - must be able to travel both locally and long distances (including air and overnight travel), to worksites, meeting sites, and other locations
• Full-time, flexible hours (some nights/weekends)
• Must be able to report to work timely and as required by operational/business needs
• Must possess a valid driver's license, submit to releasing a Motor Vehicle Record check that adheres to the Whataburger standards.
• No conflicting business ownership interests

What It Takes, Physically

• Must be able to lift up to 15 pounds
• Must be able to stand and sit for extended periods of time
• Must be able to read (reports, e-mails, menu board, receipts, etc.)
• Must be able to use computers, telephones, and office equipment

Why Whataburger?

• Lead a $300M+ region and impact 4,000+ team members
• Be part of a brand where internal promotion is served up as much as our #1 Whataburger
• Shape a legacy that's still growing — with you at the table