Product Marketing Manager

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: .

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About the Role

We’re building a next generation global content platform that helps people turn real life experiences into valuable stories for others. We’re a small, high caliber founding team, backed by AppLovin’s technology, data, and global reach.

We’re hiring a Product Marketing Manager in Palo Alto to be the face of the product to our US users and creators. You’ll build our first user community, represent the product at our activities such as creator roundtables, teach people how to get the most from the product through video and live sessions, and uncover the real pain points and needs of users and creators. This role suits someone sharp, warm, and hungry to learn, who wants to spend their week with users and creators: in the community, on camera, and in conversation.

A Day in the Life

Community

• Recruit our first community of US users who want to shape the product with us, and keep them active, heard, and connected to what we ship
• Host regular webinars and live sessions, then turn each one into video for our official accounts
• Spot the users who love the product most and turn them into advocates

Events and creator activities

• Attend our community and creator activities, such as creator roundtables, and present product updates and features
• Gather pain points and requests from users and creators in the room, and bring them back to the team

User education

• Script, film, and publish short videos and walkthroughs that explain our features in ways that land with US audiences
• Plan an education calendar across our official channels and learn from what performs

User research

• Design surveys and interviews for users and creators, choosing the right method for each cohort (for example, different outreach for users at day 14 and day 30)
• Talk to users and creators one on one and in groups, and synthesize what you hear alongside app store reviews, support tickets, and community feedback
• Turn what you learn into the real pain points and requirements behind it, and present clear recommendations to Product, Engineering, and leadership

The Impact You’ll Make

• Build the community from zero: create the group of early users who test, advocate for, and grow with the product.
• Make the product easy to understand: your content will be how new users first learn what we built and why it matters.
• Be the user voice: bring a real understanding of US users and creators into every product decision.
• Close the loop: build a repeatable system that turns community feedback and research into product direction.

Who You Are

• Outgoing, warm, and energetic. People open up to you quickly, and you enjoy being on camera and leading live sessions
• Sharp and quick to learn. You pick up a new product, market, or skill fast, and you ask the questions others skip
• A genuine love for consumer products: you use social and content apps daily, have opinions on what makes them good, and understand how US users behave on them
• 2 to 5 years of experience, including time at a consumer (B2C) company or on consumer facing work
• Backgrounds we value include community, product marketing, consumer marketing, user research, strategy, consulting, and finance. If you started somewhere analytical and moved toward users, we want to hear from you
• A clear communicator in writing, on video, and in person
• Comfortable creating video content yourself, or eager to learn fast
• Working knowledge of surveys and user interviews, and able to turn what you hear into clear conclusions
• A startup mindset: you take ownership, move fast, and drive things forward without waiting to be told
• Authorized to work in the United States without employer visa sponsorship, now or in the future

Nice to Have

• Experience growing an online community, ambassador program, or creator group from zero
• Experience running webinars or live events
• Experience at a social, content, or community product
• Early career training in consulting, banking, or another selective analytical program
• Comfort pairing qualitative findings with usage data

Why Join

• Build the community and own it: you’ll design it from day one, and it will carry your name inside the company.
• Be the face of the product: your videos, webinars, and live sessions will be how US users get to know us, building your profile as much as ours.
• Create with real resources: budget, production support, and AppLovin’s data come with the role.
• Ship what you hear: you sit with the founding team, so what users tell you on Monday can shape the roadmap by Friday.
• Grow with the product: as the community scales, so do your scope and your team.

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant  here .

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at View email address on boards.greenhouse.io

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more  here .

To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

Please read our  Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.