Product Marketing Lead

Join Enpro as a Product Marketing Specialist and help shape how our products and solutions reach the market. In this highly collaborative role, you will connect market insight, customer needs, compelling storytelling, and go-to-market execution to support growth and strengthen the customer experience. The Product Marketing Specialist serves as an orchestrator across Marketing, Product Management, Sales, Customer Success, Professional Services, and other key functions. This role develops shared go-to-market strategies, leads product launches and market communications, advances voice of the customer programs, and uses data, technology, and AI-enabled insights to improve marketing impact and business outcomes. What You’ll Do Orchestrate cross-functional collaboration to develop and execute a shared go-to-market strategy. Conduct primary and secondary market research to segment markets, develop buyer insights, and identify opportunities, challenges, and market dynamics for the organization and its products. Develop go-to-market strategies that bring products and solutions to market through effective launches and capitalize on identified opportunities. Plan and manage product launches and release communications in coordination with Product Management and other cross-functional partners. Guide the creation and delivery of messaging, positioning, presentations, and content that clearly communicate value to the market. Engage and influence market, customer, partner, and industry audiences through compelling written and verbal communications. Manage and support voice of the customer (VoC) initiatives and programs to bring customer insight into marketing and business decisions. Implementing and refining programs to drive the impact of Marketing: Partner with Demand Generation to create and execute high-response campaigns and support field teams in penetrating priority industries and market segments. Enable direct and indirect sales teams with the messaging, tools, content, and market insight needed to support customer engagement and growth. Lead or support account-based marketing initiatives and customer marketing and advocacy programs that strengthen loyalty, satisfaction, retention, and growth. Apply technology, analytics, and data to expand marketing reach, grow demand, streamline processes, establish meaningful KPIs, and improve decision-making. Increase AI adoption and fluency across go-to-market activities by pairing human judgment with generative and agentic AI to scale insights, improve efficiency, and enhance the customer experience. Lead the performance of the product marketing team and programs, while managing cross-functional collaboration to achieve business outcomes. Select and manage external resources as needed, and support the broader Marketing team in developing business cases for technology investments. Travel up to 15% to support business, customer, partner, and market needs. Your Role in Our Values At Enpro, our values of Safety, Excellence, and Respect guide how we work, collaborate, and grow. In this role, you will have opportunities to live these values every day by creating safe environments, driving meaningful results, and building respectful relationships. Safety Champion a culture of safety by embracing the Enpro Safety Pledge in everything you do. Look for ways to improve safety in your work, your team, and the broader organization, because safety starts with each of us. Excellence Bring your full self to work. Focus on creating value, driving innovation, and continuously improving how we work. Respect Create space for every voice to be heard. Foster a workplace built on mutual respect, where people feel valued and empowered to contribute to both personal and organizational success. What You’ll Bring Required Qualifications Bachelor's degree in marketing, business, computer science, engineering, or a related field. Five or more years of B2B marketing experience, including experience developing and executing go-to-market strategies, product launches, or product marketing programs. Demonstrated ability to provide examples of go-to-market strategies and programs from prior roles, including the corresponding business or revenue impact. Excellent listening, written communication, verbal communication, presentation, and storytelling skills. Ability to collaborate effectively and build strong working relationships across Product Management, Sales and Presales, Customer Success, Professional Services, Corporate Communications, Demand Generation, Engineering, Partner Marketing, Services, and IT. Ability to identify meaningful signals and measures, translate them into KPIs, challenge conclusions based solely on data patterns, and change direction based on analytical results. Experience with project planning and management, cross-functional execution, consensus building, decisive decision-making, and persuasive influence. Knowledge of or direct experience with HubSpot and Salesforce. Ability to pair human judgment with AI-enabled insight and use generative and agentic AI to support scale, automation, efficiency, and business outcomes. Ability to evaluate creative design options for target buyers, test hypotheses, establish effectiveness measures, and balance innovation with proven approaches. Experience selecting and managing external resources. Ability to travel up to 15%. Preferred Qualifications Master of Business Administration. B2B product marketing experience in the heavy-duty trucking industry. Experience leading or supporting account-based marketing, customer advocacy, demand generation, sales enablement, or voice of the customer programs. Experience supporting business cases for marketing technology investments. Leadership and Behavioral Competencies Keen listener who knows when to validate, probe for more information, or move an initiative forward. Clear, compelling, and authentic communicator who can command attention and sustain audience engagement. Collaborative relationship builder, consensus builder, decisive decision maker, and persuasive influencer. Adaptable leader who acknowledges mistakes, responds to results, and pivots rapidly when needed. EEO And Culture Statement Enpro is a leading industrial technology company focused on critical applications across many end-markets, including semiconductor, industrial process, commercial vehicle, sustainable power generation, aerospace, food and pharma, photonics and life sciences. The company operates in two segments: Sealing Products and Advanced Surface Technologies. At Enpro, we believe that diversity drives innovation and inclusion foster growth. We are committed to creating a workplace where everyone feels valued and respected. Our employment decisions are based on merit, qualifications, and business needs, without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, marital status, military service, or any other status protected by applicable law. If you require accommodation due to a disability at any time during the recruitment and/or assessment process, please contact Human Resources, and we will make all reasonable efforts to accommodate your request. Enpro carefully considers a wide range of compensation factors including thebackground, education, training,and experience required, as well as geographicconsiderations such as cost of labor, and applicable local andstate laws. These considerations can cause offered compensation to vary. The hiring range for this position istypically $80,000- $100,000annually . The actual offer will be based on the individual candidate. Bonus, gainshare, and/or equitymay be eligible for this position. Enpro offers a range of benefits including, butnotlimited to medical, dental, vision, life, 401(k) matching, and other supplementalinsurance options. Legal authorization to work in the United States is required. We will not sponsor employment visas now or in the future for this job. #STEMCO #J-18808-Ljbffr