Digital Analytics Manager

Digital Analytics Manager

New York

Omnicom Media (OM), the media services division of Omnicom Group Inc. – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OM agencies around the globe.

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. With an unrivaled understanding of the financial industry and B2B2C marketplace, we drive innovative, strategic solutions for over 80 global financial services clients.

At Ptarmigan, we believe our greatest asset is our people. Their expertise, creativity, and entrepreneurial spirit shape everything we do—fueling our success, expanding our technological capabilities, and delivering cutting-edge solutions that meet the evolving needs of our clients.

As we continue to grow, we are looking for dynamic, forward-thinking individuals to join our expanding New York office. If you're passionate about the financial sector, media strategy, and developing solutions that push boundaries, we want to hear from you. This is an exciting opportunity to be part of a collaborative and fast-paced environment where your ideas and contributions will drive our continued growth and innovation.

We offer a platform for growth, a supportive team culture, and a chance to work with some of the most prestigious names in financial services. If you are entrepreneurial-minded, creative, and ready to make an impact, we'd love to meet you.

Role Summary

The Digital Analytics Manager, is responsible for guiding the development, oversight, and execution of data-driven solutions and business intelligence across marketing and media activities. This role acts as a strategic link among Digital Media, Marketing Sciences, and offshore technology teams—ensuring optimized campaign delivery and performance through all phases of campaign management. Through data-driven insights, you will have the opportunity to shape the strategic direction of a client's marketing strategy. The ideal candidate combines technical acumen, an eye for process automation and data governance, and strong organizational and leadership skills, consistently driving innovation and operational excellence for internal teams and external clients.

Job Description

• Strategic Data Leadership : Develop, implement, and maintain scalable data strategies, technical solutions, and data governance processes to address unique business challenges and account objectives.
• Team & Stakeholder Collaboration : Serve as the liaison among internal digital, marketing science, analytics, investment teams, offshore resources, and external partners to ensure cohesive data integration, campaign tracking, and project alignment.
• Project & Process Management : Manage projects from requirements definition to completion, ensuring clear communication, timely delivery, and resolution of roadblocks through project management best practices and platforms.
• Data Operations & Quality Assurance : Oversee the integrity and quality of data generated throughout campaign delivery and optimization lifecycles. Lead efforts in data harmonization, cleansing, QA, and reconciliation to ensure flawless performance tracking and reporting.
• Campaign Oversight : Provide oversight of digital media buys and data flows, ensuring processes are followed and all activities meet organizational and industry standards across programmatic, digital, search, social, and offline media channels.
• Innovation & Automation : Drive adoption of the latest data operations methodologies and leverage automation to increase efficiency and data accuracy within operational processes.
• Mentorship & Leadership : Provide guidance and oversight to team members, promote a collaborative and positive team environment, and champion continuous learning and professional development.

Skills & Experience

• 3-5 years' experience in data operations and/or business intelligence
• 1-3 years' experience in an advertising agency environment (analytics, ad operations, marketing sciences, digital investment, business analysis preferred)
• 3-5 years' experience in digital media data (ad server, search, social, video, offline, etc.), data governance, and quality processes in data warehousing or ETL environments
• 2+ years' experience in client-facing roles and managing project teams (including offshore is a plus)
• In-depth knowledge of processes across multiple media channels; comfort with diverse dataset types (paid, owned, etc.)
• Familiarity with campaign management and performance optimization processes
• Strong attention to detail and ability to identify and resolve data anomalies
• Advanced verbal, written, organizational, and project management skills; comfortable juggling multiple priorities
• Excellent collaboration and interpersonal skills with a proactive approach to problem-solving
• Experience in process automation/continuous improvement initiatives

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$90,000 - $125,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.