Marketing Manager II, Patient Services Marketing - Neurology
AbbVie Inc.
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.
Job Description
The Neurology AbbVie Patient Services Marketing Manager is responsible for developing and executing marketing strategies that support patients and healthcare providers throughout the treatment and access journey. This role leads key components of the Patient Services Care Model, translating insights into integrated marketing programs that simplify the experience, reduce access barriers, and drive awareness and utilization of Complete resources.
The Marketing Manager oversees a broad portfolio of communications across digital, CRM, field, and print channels. The role requires a strong combination of strategic thinking, customer experience design, creative stewardship, operational execution, and performance optimization.
This individual works within a highly matrixed environment and partners closely with cross functional partners and agencies to develop and execute high-quality, compliant marketing programs.
Key Responsibilities Include:
- Develop and execute integrated marketing programs.
- Translate patient, provider, and market insights into actionable solutions.
- Manage communications across digital, CRM, field, web, and print channels.
- Lead the development, approval, launch, and optimization of marketing materials.
- Partner with Brand Marketing, HUB, Field Reimbursement Managers, Medical, Regulatory, Legal, Compliance, Finance, APEX, and BTS teams to achieve business objectives.
- Manage agency and vendor partners to deliver high-quality, compliant work.
- Monitor program performance and identify opportunities for optimization and innovation.
- Manage project timelines, budgets, forecasts, and cross-functional execution.
- Develop marketing briefs, strategic recommendations, and business cases.
Qualifications
Basic Qualifications:
- Bachelor’s degree required.
- 5+ years of marketing experience, preferably in pharmaceuticals or healthcare
- Experience developing complex marketing strategies and programs.
- Strong project management and organizational skills with attention to detail.
- Proven ability to lead cross-functional initiatives and manage agency partners.
- Strong analytical, communication, and presentation skills.
- Ability to influence stakeholders and drive results in a matrixed organization.
Preferred Qualifications:
- Experience working in multiple therapeutic categories
- Experience with Buy & Bill and/or Specialty Pharmacy products
"Talent will be hired at a level commensurate with experience."
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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