Content Strategist, Product Marketing

Job Summary We’re seeking a strategic, AI-forward content marketer to join our team as a Content Strategist, Product Marketing. In this role, you will create high-impact content that strengthens sales readiness, deepens audience engagement, and drives measurable business results. The ideal candidate is audience-first, strategically minded, and results-driven, with the curiosity, creativity, and business acumen to translate complex ideas into clear, compelling content. You will help modernize how content is planned and produced, bringing fresh thinking, strong execution, and innovative approaches to work that elevates the audience experience. What Success Looks Like The successful candidate is adaptable, collaborative, and proactive, with strong business acumen and a service-oriented mindset. They are skilled at navigating change, aligning stakeholders, and turning complexity into clear, actionable content strategies. They bring curiosity, sound judgment, and a strong sense of ownership to both strategic planning and execution. Role Overview And Responsibilities Content Strategy & Planning Develop and execute comprehensive content strategies aligned to business goals, audience needs, and brand priorities. Build and manage editorial plans and content calendars to support consistent, timely delivery across channels. Partner closely with marketing, sales, product, and design teams to identify content opportunities and align priorities. Translate complex concepts into clear, audience‑centric content that supports engagement, enablement, and product storytelling. Content Innovation & Modernization Identify and explore emerging content formats, platforms, and storytelling approaches to reach audiences in new and effective ways. Develop innovative content experiences, including interactive content, video, webinars, infographics, podcasts, and other digital formats. Champion the use of AI‑powered tools and emerging technologies to improve content creation, personalization, and distribution. Test new ideas, formats, and channels using experimentation, audience feedback, and performance data to scale what works. Contribute to thought leadership initiatives through original research, trend‑based content, and industry insights that strengthen brand authority. Product Visibility & Audience Growth Create and manage product‑focused content, including launch materials, messaging assets, and campaign support content. Identify co‑marketing and cross‑promotional opportunities to expand reach and increase product visibility across relevant audiences and channels. Develop strategies to improve visibility across AI‑powered search experiences and conversational platforms, ensuring content is optimized for discovery, citation, and recommendation. Performance & Continuous Improvement Track and analyze content performance using tools such as Google Analytics, SEMrush, Seismic, Caliber Mind or similar platforms. Measure and report on key performance indicators, including traffic, engagement, lead generation, and influenced revenue. Use insights and performance data to continuously refine content strategies and improve results. Present findings, recommendations, and strategic insights to stakeholders. Education and Experience Bachelor's degree in Marketing, Communications, Journalism, or a related field, with 5+ years of experience in content strategy, content marketing, or a similar role. Proven Content Leadership: Demonstrated track record of developing and executing successful content strategies that drive brand awareness, engagement, and measurable business outcomes. Cross‑Functional Collaboration: Strong experience partnering with product, sales, design, and marketing teams to deliver integrated content initiatives. Strategic & Analytical Mindset: Ability to blend creative thinking with data‑driven decision‑making, using performance metrics to inform and optimize content strategies. System Mastery: Deep knowledge of modern work management and CMS platforms (e.g., Asana, Microsoft OneDrive and SharePoint, Adobe Experience Manager). AI Tool Proficiency: Hands‑on experience using enterprise AI tools (such as Gemini, Jasper, Adobe Firefly, etc.) to support content creation, ideation, and optimization. Problem‑Solving: A proactive, solution‑oriented approach to identifying challenges and driving effective solutions. Compensation The target salary range for this position is $115,000–132,000. The salary offered will be determined by the candidate’s location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance‑Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process. At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in‑office and/or in‑person expectations, which will be shared during the recruitment process. Equal Opportunity Employer NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification. AI Disclosure For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision‑making. #J-18808-Ljbffr NetApp