Product Marketing Manager

Product Marketing ManagerThe Pfister Faucets Product Marketing Manager is responsible for developing, leading, and executing Pfister Faucets' category strategy and multi-year product roadmap, with a focus on driving profitable growth, share gains, and category leadership across assigned product portfolios. This individual will own the product lifecycle from strategy through commercialization, leading product management and execution across key customer channels, including showroom, retail, and eCommerce, encompassing new product development, product launches, portfolio optimization, and ongoing business performance management. Category strategies, product specifications, value propositions, pricing recommendations, commercialization plans, and portfolio decisions will be informed by market research, consumer insights, customer feedback, and competitive intelligence gathered and synthesized by this role. This position reports to the Director of Product Marketing and works in close partnership with Channel Marketing, Brand Marketing, Sales, Engineering, Sourcing, Finance, and Project Management to deliver compelling products and experiences that meet consumer, customer, and business needs.We are seeking a strategic, analytical, and intellectually curious leader with a demonstrated ability to build growth-oriented product roadmaps and translate insights into winning market strategies. The ideal candidate brings a passion for competing in the fashion plumbing and home improvement categories and possesses the ability to understand both the consumer and technical dimensions of the products we develop. Success in this role requires a balance of commercial acumen, consumer empathy, and product curiosity, with the ability to translate engineering and functional product features into compelling consumer, trade, and customer value propositions that drive preference and growth.Primary Duties & Responsibilities (60%)New Product DevelopmentLead cross-functional teams, including Engineering, Sourcing, Supply Chain, Finance, Quality, and Consumer Insights, through multiple concurrent product development initiatives utilizing a structured stage-gate process.Develop and execute a multi-year category and innovation roadmap grounded in consumer insights, market trends, channel dynamics, customer needs, and competitive opportunities.Own the category P&L ensuring revenue and margin metrics are achieved.Identify, evaluate, and champion new business opportunities, product adjacencies, and emerging category segments that expand Pfister's participation beyond core Bath and Kitchen categories.Own new product business cases, including market opportunity assessment, customer value proposition, financial modeling, volume forecasts, investment requirements, and success metrics.Author and manage NPI scope documents, including product requirements, feature definitions, financial assumptions, project objectives, launch criteria, timelines, and key performance indicators.Partner with Engineering and Sourcing to ensure products are developed to meet consumer needs, quality expectations, target cost objectives, and commercialization requirements.Attend global supplier, factory, customer, and market visits as required to develop product insights and support innovation initiatives; domestic and international travel required periodically.Present category strategies, innovation roadmaps, business cases, and new product concepts to senior leadership, cross-functional stakeholders, and key retail, wholesale, and trade partners.Primary Duties & Responsibilities (20%)Portfolio Management & Category HealthOwn overall category performance, including revenue growth, gross margin, pricing strategy, portfolio mix, inventory productivity, and profitability across assigned product categories.Define and manage category architecture, including segment strategy, good-better-best pricing tiers, product line hierarchy, and category expansion opportunities, with a focus on maximizing growth, profitability, and market share.Develop and maintain category performance scorecards, monitoring sales performance, margin, market share, distribution, product vitality, inventory health, and competitive benchmarks to identify areas of opportunity and risk.Conduct ongoing market, customer, and competitive analysis to identify emerging trends, whitespace opportunities, category threats, and growth opportunities.Serve as the category expert, maintaining a deep understanding of competitive products, pricing, merchandising strategies, and market dynamics, and translating insights into actionable recommendations for Sales, Channel Marketing, and leadership teams.Manage the product lifecycle, leading strategic decisions regarding portfolio expansion, SKU optimization, product refreshes, rationalization, and end-of-life planning.Partner with Brand and Channel Marketing to ensure consistent execution of category positioning across packaging, merchandising, product imagery, digital content, and customer-facing collateral.Support customer line reviews, category reviews, and business planning activities through the development of product presentations, portfolio recommendations, market analyses, renderings, samples, and trend materials.Primary Duties & Responsibilities (20%)Market Research, Consumer Insights & Business ProcessesGather, synthesize, and analyze consumer, customer, competitive, and market intelligence to identify unmet needs, emerging trends, and growth opportunities.Develop and deliver fact-based category, competitive, customer, and consumer insight presentations for senior leadership, Sales, and Channel Marketing teams utilizing POS data, syndicated research, market studies, and competitive intelligence.Identify opportunities to improve portfolio performance through pricing optimization, assortment strategy, product mix improvements, promotional effectiveness, and distribution expansion across retail, wholesale, showroom, and eCommerce channels.Leverage internal and external data sources to analyze and forecast category, consumer, and industry trends, translating complex data into clear business recommendations and compelling visual storytelling.Support strategic business processes, including annual operating planning, portfolio reviews, demand planning, inventory optimization, product forecasting, and working capital initiatives.Lead or contribute to cross-functional strategic initiatives and special projects as assigned.Education & Experience ProfileBachelor's degree required; MBA or other relevant advanced degree preferred. Minimum 5+ years of progressive experience in Product Marketing, Product Management, Category Management, Consumer Insights, or related commercial functions, with a demonstrated track record of delivering business results. Experience in decorative plumbing, home improvement, building products, consumer durables, or adjacent categories strongly preferred. Demonstrated success leveraging market research, consumer insights, and competitive intelligence to influence product strategy, portfolio decisions, and commercial outcomes. Experience managing category, product line, or portfolio performance, including pricing, profitability, business case development, and lifecycle management. Strong analytical, financial, and problem-solving skills with experience utilizing market, POS, syndicated, and internal business data to support decision-making.Required Core CompetenciesEnsures AccountabilityFinancial AcumenDecision QualityDirects WorkManages ComplexityAction OrientedCollaboratesCustomer FocusCommunicates EffectivelyInstills TrustDemonstrates Self-AwarenessDrives ResultsIntellectual CuriosityBusiness AcumenProcess ManagementRequired Technical SkillsAdvanced proficiency in Microsoft Office Suite — Excel, PowerPoint, WordAdvanced presentation skills; comfortable presenting to senior leadership and large external audiencesStrong project management skills; ability to manage multiple concurrent initiativesAdvanced P&L and budget management knowledgeAdvanced category management knowledge including assortment, pricing, and promotional strategyExperience with syndicated data tools and market research platformsFunctional knowledge of databases and visual reporting tools (Power BI a plus)Familiarity with ERP and product information management systemsPersonal CharacteristicsThe successful candidate will possess the following attributes:Intellectual Curiosity — Actively seeks out market, consumer, and competitive knowledge. Constantly looks for new and improved ways to grow category presence and serve customers. Brings genuine interest in the industry and the product.Impact — Creates a strong impression, commands attention and respect, and projects confidence without arrogance. Establishes credibility quickly with internal and external stakeholders.Decision Making — Makes timely decisions, often with incomplete information and under pressure. Good decisions based on a mixture of analysis, experience, and judgment. Sought out by others for advice and solutions.Process Management — Able to design and execute efficient workflows, organize people and activities, and identify opportunities for synergy. Simplifies complexity and gets more from fewer resources.Creativity — Brings original thinking to product and category challenges; makes connections across previously unrelated areas; recognized as value-added in brainstorming and ideation.Formal Presentation Skills — Presents ideas effectively to individuals and groups. Comfortable in front of small and large audiences, including senior leadership and external retail and wholesale partners.Business Acumen — Understands how businesses work; stays current on industry trends, competitive strategies, and market dynamics. Applies that knowledge to sharpen product and category direction.Team