Senior Director, Marketing Technology & Engineering (MarTech)

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

In this compelling leadership position, you will plan and direct the work of a unit or several units with teams who design, produce, test, and/or implement software, technology, and/or processes, as well as create and maintain IT architecture, large-scale data stores, and cloud-based systems. In this role, you will coordinate business unit operational activities through the efforts of supportive team members.

Position Summary

The Senior Director, Marketing Technology & Engineering provides strategic and technical leadership for the organization’s marketing technology ecosystem, digital platforms, analytics, and marketing data capabilities. This role leads the technical team responsible for platforms including the Marketing Technology Software Stack, Salesforce Marketing Cloud, Drupal CMS, Google Analytics, marketing data platforms, Customer 360/CDP capabilities, and enterprise search.

The Senior Director partners with Marketing, Technology, Data, and business leadership to translate marketing objectives and strategies into scalable, secure, and reliable technology solutions while establishing the roadmap for future marketing capabilities.

Key Responsibilities

Marketing Technology Strategy & Leadership

• Define, in partnership with marketing, and execute the marketing technology strategy, architecture, and roadmap aligned with Marketing and enterprise objectives.
• Monitors emerging technologies and industry trends, partnering closely with Marketing to evaluate, champion, and drive the adoption of innovative solutions while continuously optimizing and modernizing the marketing technology ecosystem.
• Provides disciplined financial leadership through strategic budget planning, rigorous cost management, and effective oversight of technology investments to maximize business value.
• Extensive experience applying User Experience (UX) design principles and Design Thinking methodologies to create customer-centric digital experiences, drive innovation, and ensure technology solutions align with user needs and business objectives.
• Lead the technical team responsible for Salesforce Marketing Cloud, Drupal CMS, Google Analytics, marketing data platforms, Customer 360/CDP, enterprise search, and related technologies.
• Ensure marketing platforms and integrations are secure, scalable, reliable, and maintained in accordance with enterprise technology, risk, and governance standards.
• Oversee platform modernization, upgrades, enhancements, technical debt, vendor relationships, and emerging technologies, including AI and automation.

Marketing Data, Analytics & Campaign Enablement

• Lead the technical strategy for marketing data, customer interaction data, marketing data lakes, Customer 360, analytics, and marketing automation.
• Establish standards for Google Analytics, Data Layer implementation, tagging, UTM tracking, campaign measurement, dashboards, and reporting.
• Ensure Salesforce Marketing Cloud and related platforms effectively support corporate and line-of-business campaigns, personalization, segmentation, and customer journeys.
• Partner with Marketing to translate data and analytics into actionable insights, measurable outcomes, and continuous campaign improvement.

Digital Experience, CMS & Search

• Provide technical leadership and roadmap ownership for the Drupal CMS, corporate website, and supporting digital experience capabilities.
• Oversee site architecture, integrations, design systems, performance, security, accessibility, and implementation of new digital capabilities.
• Partner with Marketing to improve customer journeys, content discovery, website performance, and conversion using analytics and industry best practices.
• Ensure digital platforms support SEO, AEO, GEO, and enterprise search strategies, including technologies such as Coveo.

Enterprise Partnership & Team Leadership

• Serves as a trusted thought leader, influencing strategy, decision-making, and innovation across teams, peers, and stakeholders at all organizational levels.
• Serve as the senior technology partner to Marketing leadership, translating business objectives into technical strategies, architectures, and solutions.
• Partners across Technology, Data, Cybersecurity, Risk, Privacy, and business teams to ensure marketing technologies and customer data are appropriately governed.
• Demonstrated track record of leading and developing high-performing teams through strong performance management, talent development, coaching, mentoring, and succession planning, while fostering an inclusive, growth-oriented culture that enables employees to reach their full potential.
• Demonstrates exceptional executive communication skills, effectively translating complex technical and business concepts into clear, actionable insights for senior leadership in executive forums.

Required Qualifications

• Bachelor’s degree in computer science, Computer Engineering, Information Technology, or related field, or equivalent experience.
• Significant experience in marketing technology, digital technology, or enterprise applications.
• Significant experience partnering with marketing divisions to translate marketing strategic needs into marketing technology capabilities and software stack.
• Demonstrated experience leading teams and complex cross-functional initiatives that support marketing divisions.
• Extensive CMS experience: Drupal strongly preferred; strong experience with Salesforce Marketing Cloud or comparable marketing automation platforms.
• Strong experience with Google Analytics, marketing data, AWS Data warehousing, CDP/Customer 360, and digital measurement.
• Experience with CRM, data, analytics, and marketing platform integrations.
• Experience with enterprise search technologies such as Coveo preferred.
• Banking, financial services, or other regulated-industry experience preferred.

Key Skills

• Marketing technology strategy and architecture
• Technical team leadership
• Salesforce Marketing Cloud and marketing automation
• Drupal CMS and digital experience platforms
• Google Analytics and marketing measurement
• Marketing data, data warehouse/lakes, CDP, and Customer 360
• SEO, AEO, GEO, and enterprise search
• Systems integration and platform governance
• AI and emerging marketing technologies
• Executive communication and stakeholder management
• Strong analytical, problem-solving, and project leadership skills

JR2967

$226,000- to $306,000

Corporate Functions Technology - Software Engineering - Senior Director

Qualifications

Education:

Bachelor's Level Degree (Required), Master's Level Degree

The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers.

For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here.

Requisition compensation:

226000

to

306000