SEO Content Strategist

SEO Content Strategist

Do you love turning keyword insights into content that people genuinely want to read and act on? Are you driven by helping customers discover the right products through search at exactly the right moment? Can you translate complex products and seasonal needs into clear, trustworthy content that drives both engagement and conversion? Do you enjoy blending data, creativity, and hands-on execution as search evolves across Google, AI Overviews, ChatGPT, and other generative search experiences? Are you excited by developing SEO strategies that help customers discover products through traditional search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)? If you're excited by owning impactful, SEO-driven content and search strategies in an eCommerce environment, this role is for you.

The Pond Guy / Airmax, Inc. is the leading manufacturer and distributor of pond, lake, and water garden products- including aeration systems, fountains, and water treatments—to a nationwide network of end-users and Airmax dealers.

We're seeking a strategic and creative SEO Content Strategist who can bridge the gap between keyword intelligence, technical SEO, and compelling, high-performing content. This role will develop and execute SEO strategies that improve visibility across traditional search engines and emerging AI-powered search experiences while driving qualified traffic, customer engagement, and revenue growth.

This is a remote role supporting The Pond Guy's eCommerce business, with a strong focus on product education, category-level SEO, and content that supports customer decision-making and conversion. You will help customers understand what to buy, when to buy it, and how to use it through clear, trustworthy, and search-optimized content. You'll also help shape how The Pond Guy is discovered across both traditional search engines and AI-powered search experiences by developing strategies that increase visibility, authority, and customer trust.

You'll also plan and optimize content around strong seasonality and weather-driven demand, aligning organic search strategy with pond, lake, and water garden maintenance cycles throughout the year. This is a hands-on role supporting The Pond Guy's growing eCommerce business through content-led organic growth, product education, category-level SEO, and customer conversion.

Responsibilities

Here are some examples of work your day would include:

• Own and evolve SEO-driven content strategies that grow organic traffic, strengthen category visibility, and improve content performance across a variety of content such as blogs, product pages, category pages, and FAQs
• Develop and execute SEO, AEO, and GEO strategies that improve visibility across Google Search, AI Overviews, ChatGPT, Perplexity, and other emerging search experiences
• Produce high-quality, search-optimized content from concept through final draft
• Conduct in-depth keyword research with a focus on search intent, content gaps, and competitive opportunities
• Build and maintain the SEO content roadmap by prioritizing opportunities based on keyword research, search intent, seasonal demand, and business goals
• Lead SEO reporting and use performance insights to prioritize optimization opportunities, improve rankings, and increase organic engagement and conversion
• Execute on-page SEO by crafting compelling and optimized meta titles, meta descriptions, header structures, schema-aware content layouts, and internal linking recommendations
• Ensure content aligns with SEO best practices while maintaining strong readability, brand voice, and conversion intent
• Stay current on evolving SEO, AEO, GEO, AI search, and search engine trends, continuously adapting strategies as customer search behavior evolves
• Partner with Marketing, eCommerce, and Creative teams to translate technical SEO insights into clear, actionable content recommendations

Success in this role will be measured by growth in organic traffic, keyword visibility, AI search visibility, customer engagement, conversion-driving content performance, and the successful execution of SEO, AEO, and GEO strategies.

Don't know about ponds? That's okay! You'll be trained to be proficient in your job. We utilize an interactive combination of hands-on and visual training to ensure everyone has a full understanding of TPG, Inc.'s proactive approach to pond management.

Skill Set

To be successful in this role, you need to have a certain amount of knowledge and skills:

• Minimum of 3–5 years of professional experience in SEO content strategy or content-focused SEO, preferably within a B2C eCommerce selling physical goods
• Solid understanding of on-page SEO, GEO & AEO fundamentals, search intent, and conversion-focused content, particularly within an eCommerce environment
• Ability to stay current with evolving SEO, AI search, and emerging search technologies, applying new best practices as search continues to evolve
• Exceptional writing and editing skills, with the ability to personally produce clear, authoritative, and customer-focused content
• Strong keyword research experience using tools such as Ahrefs, SEMrush or similar, with the ability to map keywords to product categories, individual products, and educational content
• Hands-on experience using GA4 and Google Search Console to analyze content performance and guide optimization decisions
• High level of attention to detail, with strong proofreading skills and the ability to balance feedback while advocating for content best practices

We need a self-motivated SEO Content Strategist who is innovative and flexible. This person should have a strong attention to detail in proofreading and brand compliance while continually adding value to the organization beyond their day-to-day tasks. The ideal candidate is resourceful, creative, and ready to get things done.

This position requires manual dexterity for typing, sitting at a desk and looking at a computer screen for long periods of time. In addition, portions of the position may require job shadowing and training which includes physical activity of lifting 25-35 pounds and standing for long periods of time.

Availability

This is a full-time position. The typical schedule will be 7:30am – 4:30pm ET Monday – Friday. However, some evenings and Saturdays may be required for projects that must be done outside of normal business hours.

Remote Position

Our SEO Content Strategist role is a work from home position. However, there are certain times you may be required to come onsite, or report virtually, for training or other employer sponsored events that are during or outside your normal work schedule. Remote employees must be able to meet the standards of The Pond Guy's telecommuting policy which include internet speeds and workspace requirements.

Compensation

This is a full-time salaried position with benefits. Benefits include:

• Blue Cross Blue Shield Healthcare
• Blue Cross Blue Shield Dental Insurance
• Blue Cross Blue Shield Vision Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Life Insurance
• Paid Time Off
• Holiday pay effective immediately (8 holidays recognized)
• 401k with employer 4% match and revenue sharing
• Employee referral program
• Additional Training Programs: Career Development and Department Shadows

Company Overview

TPG, Inc. is a growing company with over 160 employees. We are a manufacturing company for pond, lake and water garden supplies with customers in all 50 states servicing both wholesale and end-users. We have customers with large ponds used for swimming, fishing and ice skating and customers with decorative water gardens containing Koi, waterfalls, and plants. Our mission is to help the world enjoy ponds by being passionate, knowledgeable and providing innovative solutions.

TPG, Inc. is not just a team, we're a tribe. A tribe is more like a family and is ongoing. We have fun, pursue our goals, and help each other grow. Becoming part of TPG, Inc. means more than getting a job it's a career move. We will give you the support you need to grow with us.

Company Divisions

TPG, Inc. encompasses a family of businesses to support customers in all pond aspects.

Airmax, Inc. – business-to-business and manufacturing. airmaxeco.com

The Pond Guy, Inc. – direct-to-consumer. thepondguy.com

The Pond Guy, Inc. – local services division. weknowponds.com

How To Apply For Position

Step 1: Submit Resume.

Step 2: