Growth Marketing Lead — Los Angeles

Mission Mission Build the engine that turns spend into intent. Role As Planhat’s Founding Growth Marketing Lead , you’ll be responsible for how paid channels perform end-to-end. Your role is to understand where demand exists, how we reach it through paid search and paid social, and how that investment translates into measurable outcomes. This is a Lead role with real ownership. You’ll run paid acquisition across search and social, manage budgets, and take responsibility for analytics and attribution. You’ll work hands-on in the platforms—setting up campaigns, testing audiences, keywords and messaging, and building the reporting that shows what’s working and why. You’ll work closely with Brand, Creative, SEO and Social Leads to ensure paid efforts align with our positioning and creative output. Your focus is not volume for its own sake, but efficiency, intent, and clarity—making informed decisions about where to invest and where not to. Over time, you’ll define how paid channels scale at Planhat: the systems, benchmarks and measurement frameworks that make performance predictable and transparent. This role suits someone who is comfortable with ambiguity, values rigor over hype, and wants clear responsibility for results. Responsibilities Paid acquisition & demand capture Own paid acquisition across search and paid social (Google, LinkedIn, Meta, Reddit and YouTube, etc.). Identify where demand and intent exist, what it costs to reach, and how channels should best be leveraged. Translate business priorities into clear paid strategies and investment plans. Align with SEO and Social to ensure channel roles are clear and complementary. Campaign design & optimisation Design, launch and manage paid campaigns end-to-end. Define audiences, keyword structures, bids, budgets and pacing. Work with Brand, Creative and Content to adapt ideas into effective paid executions. Run structured experimentation across targeting, creative, messaging and landing pages. Measurement, analytics & attribution Own performance measurement from impression through to pipeline and revenue. Define metrics, attribution logic, and reporting frameworks. Build and maintain dashboards that surface performance, trends and trade-offs. Turn data into clear insights that inform decisions and investment. Systems & scale Manage and optimise paid budgets with a focus on efficiency and learning. Make clear decisions about where to invest, scale, pause or stop. Establish repeatable processes for campaign setup, testing and reporting. Document playbooks and benchmarks to make paid performance predictable and transparent. Lay the foundations for a scalable paid growth function. We’re looking for someone who has built and run paid growth before—and is ready to do it again with real ownership. You should bring: Proven experience owning and scaling paid acquisition across search and paid social—not just running campaigns, but driving measurable outcomes. A strong understanding of intent : where demand exists, how people search, how audiences behave across paid channels, and what it costs to reach them. Hands-on experience with paid platforms (search and paid social), including audience and keyword strategy, budget allocation, bidding, and optimisation. Comfort owning analytics and attribution end-to-end, defining metrics, building reporting, and explaining what’s working and why. Sharp judgment when it comes to trade-offs: efficiency vs scale, learning vs optimisation, short-term returns vs longer-term opportunity. Experience working closely with creative, brand and content teams to turn strong ideas into effective paid executions. A builder mindset: comfortable with ambiguity, motivated by first principles, and energized by turning messy inputs into something that works. Comfort handling the paid demand generation lifecycle end-to-end: working without agencies or dedicated analysts. Nice to have (not required): Familiarity with multi-touch attribution or revenue modelling in a B2B context. Experience building or scaling a paid growth or performance marketing function. Definition of Success Month 1–2 You’ve taken clear ownership of paid acquisition and performance across search and paid social. You understand where demand exists, how we’re currently reaching it, and the baseline economics. Campaigns are live, budgets are under control, and experimentation is underway. Core tracking, attribution, and reporting are in place and trusted. Month 3–6 Paid channels are consistently delivering qualified demand while improving efficiency. Clear patterns are emerging across audiences, keywords, messaging, formats, and channels. Spend allocation is increasingly deliberate, backed by performance data rather than assumptions. Reporting clearly shows how paid contributes to leads, pipeline, and revenue. Paid insights are actively informing creative decisions, content priorities, and channel strategy. Month 6+ Paid acquisition is predictable, measurable, and clearly understood as a value-driver across the business. Spend is allocated with confidence, and performance is transparent. Repeatable systems exist for campaign setup, experimentation, optimisation, and reporting. Clear benchmarks and playbooks guide decision-making and scaling. Paid channels are a reliable driver of intent, pipeline, and revenue over time. Trajectory This is a founding role with meaningful room to grow. In the early phase, your focus is on building and proving the paid growth engine: owning it end-to-end, refining how it works, and demonstrating clear, measurable impact on demand and revenue. As performance becomes predictable and the model matures, you’ll have the opportunity to bring in specialist support to scale your impact—whether that’s deeper channel expertise, experimentation capacity, or analytics support. You’ll help define what skills are needed, when, and why, ensuring the function scales deliberately rather than by default. Longer term, this role sits at the centre of how Planhat invests in growth. You’ll influence how budgets are allocated, how success is measured, and how paid channels integrate with brand, content, SEO, and social—shaping not just execution, but the systems that sustain growth over time. #J-18808-Ljbffr Planhat