Marketing & Communications Specialist

Job Description

Under general supervision, responsible for supporting market development and promotion, both internal and external, for designated department or area of UT Health San Antonio. Assists in the production of various internal and external communications, including newsletters, email communications, presentations, web content, and social media content. Required to cross-train on other marketing, communications, and media departmental functions to support the organization's strategic plan.

Develops and writes strategic content for a wide range of internal and external communications, including marketing collateral, patient education, digital platforms, newsletters, and scripts. Collaborates with leadership and team members to plan and execute editorial, social media, and newsletter calendars, while also monitoring news and social channels.

Responsibilities

• Assists in the development and implementation of robust marketing and communication plans that align with the department or Institution's marketing strategy.
• Partners with assigned team members to analyze and determine business needs, understand audiences, set goals, determine promotional tactics, and oversee the execution and measurement of tactics/campaigns.
• Collaborates with team members to create and update various collateral and education materials for the designated department; coordinates deadline-driven printing and delivery of marketing collateral.
• Assists with the design, writing and editing copy, printing coordination and execution of promotional tactics as necessary, including collateral material, newsletters, direct mail, posters, sponsorships and other supporting material.
• Supports marketing activities by demonstrating expertise in various areas, including web optimization and content, advertising, social media, direct marketing, video production and event planning.
• Assists with the analysis of marketing data, including campaign results, online traffic and various other marketing programs to determine effectiveness to improve future marketing strategies and campaigns.
• Establishes and monitors project timelines to meet deadlines for promotional efforts/campaigns and assist with the delivery of collateral materials to support promotions and marketing functions.
• Coordinates the execution of departmental communications using electronic, social and traditional forms of communication.
• Responsible for planning and executing editorial social calendars and monitoring social media channels.
• Performs all other duties as assigned.

Qualifications

• Superior communication skills both written and verbal to effectively address all levels within the organization. Healthcare writing experience is preferred, but not mandatory. Intermediate
• Takes initiative to meet deadlines and complete projects and/or assignments with little or no supervision. Intermediate
• Knowledge of current marketing strategies and tactics, with an emphasis on use of electronic media and web-based marketing for patient growth. Intermediate
• Ability to work in a fast-paced environment. Beginner
• Exceptional customer service skills including effective listening. Beginner
• Effective organizational, planning and time management skills, with strong attention to detail. Beginner
• Strong editing skills to ensure all marketing materials meet the highest standards. Intermediate
• Ability to work with a diverse group of individuals including faculty, staff and the general public. Intermediate
• Ability to take initiative to meet deadlines and complete projects and/or assignments with limited supervision. Intermediate
• Knowledge of word processing (Microsoft products preferred), database and spreadsheet software, internet, social media and use of computers and general office equipment. Advanced
• Demonstrated critical thinking and analytical skills. Beginner
• Detail oriented with ability to prioritize/handle multiple tasks. Beginner
• Ability to communicate effectively with staff, all management levels, and outside vendors. Beginner
• Solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. Intermediate
• Familiar with the basic principles of marketing and market research as well as be able to develop and interpret reports and other analytical support to the marketing and business-related functions. Intermediate

EDUCATION:

Bachelors degree in Communications, Marketing or General Business Management is required.

PREFERRED:

Academic and/or Healthcare experience highly preferred.


This position may require the ability to maintain the security and integrity of UT San Antonio and its infrastructure per Texas EO-GA-48.