Digital Ad Product Manager, Channel Innovation

Channel Product Management

Own and grow channel products

• Lead the monetization strategy for newsletters and email products (placement packaging, pricing logic, tiering, targeting, performance benchmarks).
• Define and test new channel offerings – exploring social media, short-form video and other emerging media formats.

Drive pilots from idea to scale

• Translate concepts into clear product specs, and go-to-market packages; run test-and-learn pilots, measure outcomes, and decide when to scale, iterate, or sunset.
• Work with UX and development teams, as well as AI vibe coding tools, to turn ideas into prototypes and fully realized solutions, iterating through feedback.

Enable sales & marketing

• Build positioning, sales materials, pricing, and training that make it easy for sellers to go to market.
• Guide marketing and positioning efforts for owned products including email and content campaigns created to increase awareness and leads for local markets.

Operate with data

• Monitor product performance, identify yield opportunities, and propose optimizations to pricing, packaging, or delivery.
• Establish relationships with local sales teams to get market feedback on product needs; incorporate that feedback throughout product development cycles

Collaborate cross-functionally

• Work closely with advertising operations, client experience, editorial, design and development, marketing, and local market sales teams; coordinate with external partners or vendors when needed.
• Work with sales development and training teams to support local market product adoption efforts.
• Contribute to release cycles and product process improvements.

Experience

• 5–7+ years in digital product management or within media, advertising, or a related B2B environment.
• Proven experience constructing and pricing products (e.g., newsletters, email sponsorships) and/or social/short-form media offerings.
• Strong analytical skills with comfort in dashboards and data, and interpreting performance into actions.
• Excellent go-to-market instincts: you can turn complex capabilities into simple, sellable products with clear value and outcomes.
• Natural project leadership: organized, proactive, and effective at coordinating stakeholders to deliver on time.
• Project management skills: ability to translate build of a product into clear steps and timelines.