Market Research Analyst

The Market Research Analyst designs and fields the customer research that tells the team what customers will actually pay for specific features at specific price points. This role will inform the analytical framework assessing content application, competitive benchmarking, market intelligence and dealer ordering. They will create recommendations for Brand Operations, Product Planning, Dealer Network and Brand Finance. Responsibilities Design and field conjoint and discrete choice studies to estimate willingness-to-pay by feature, segment, and price band Own the VOC research program: structured, recurring customer voice inputs that inform content and pricing recommendations Translate research findings into specific content recommendations the analytical team can model. Manage external research vendor relationships (J.D. Power, custom research firms) Produce research insight reporting for the Vehicle Optimization team as well as Brand Operations teams Required Qualifications Bachelors Degree Required Minimum 3 years in market research with a quantitative methods focus Hands‑on experience designing and fielding conjoint, MaxDiff, or discrete choice studies Strong analytical skills; comfort with statistical software (R, SPSS, or equivalent) Strong written and visual communication; ability to translate research into business recommendations Experience managing research vendors and budgets Preferred Qualifications Automotive experience; familiarity with incentive program structures and pricing economics. Familiarity with willingness-to-pay modeling, price elasticity research, or pricing research Experience working with J.D. Power, GfK, or equivalent automotive research providers Our Benefits – Designed With You In Mind Comprehensive Health & Well‑being Coverage From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it. Family Building Benefit We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy. Generous Paid Time Off We believe in work‑life balance. That’s why we offer: 17+ paid holidays, including shut‑down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most. Competitive Retirement Savings Plans An employer match on contributions to your 401k, Roth, and Catch‑Up plans An employer contribution, even if you don’t contribute Income Protection & Insurance Options Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind. Company Vehicle Lease Program Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products. Support for Your Growth and Giving Back Tuition reimbursement Student loan refinancing programs 18 paid volunteer hours each year to make a difference in your community And so much more! When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work. At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future. EOE / Disability / Veteran #J-18808-Ljbffr Peugeot Sport (Stellantis Motorsport)