Field Marketing Activation Manager

Lumen is the trusted network for AI. We’re transforming how businesses connect, secure, and scale in an AI-driven world.

By connecting people, data, and applications quickly, securely, and effortlessly, we help organizations move faster and unlock what’s next.

At Lumen, people power progress. Our culture is built on teamwork, trust, and transparency, giving you the flexibility, support, and opportunity to make a lasting impact. We’re looking for top-tier talent ready to take on the challenge. Join us in building the future.

The Role

The Senior Lead Field Marketing Activation Manager will play a pivotal role in the marketing team, responsible for implementing and executing strategic initiatives designed to create deals, drive business growth, and support sales activation efforts. This position requires a proactive and relationship-oriented individual who can manage segment-specific programs to achieve business growth in partnership with our sales team.

The Main Responsibilities

• Deal Creation: Build and execute demand programs that surface qualified opportunities for sellers, reducing prospecting burden and accelerating pipeline contribution.
• Deal Acceleration: Drive initiatives to expedite the sales cycle and improve conversion rates and deal size. Monitor and optimize visibility at each stage of the marketing funnel to ensure effective lead nurturing and conversion.
• Agent Creation & Workflow Automation: Design and build AI agents and automated workflows that streamline marketing processes. Leverage strong prompt development skills to translate business needs into effective AI use cases—crafting, testing, and refining prompts to generate high-quality outputs, scale content creation, and drive more efficient, repeatable execution.
• Segment Programs: Design targeted marketing programs for specific market segments to maximize engagement and ROI.
• Events: Plan, coordinate, and execute events that generate new deals.
• Sales Activation: Collaborate with sales teams to update and action on key initiatives in partnership with our enablement team.
• Feedback Loop: Maintain feedback mechanisms to collect and analyze data from customers and sales teams, refining marketing efforts accordingly.

What We Look For in a Candidate

• Bachelor’s degree in Marketing or a related field.
• 5+ years of experience in B2B field marketing or field activation, with a demonstrated ability to drive pipeline creation, deal acceleration, and sales engagement.
• Deep experience in Account-Based Marketing (ABM), including account selection, segmentation, orchestration of multi‑touch campaigns, and tight alignment with sales teams.
• Proven ability to design and execute segment‑specific, account‑centric programs that influence pipeline, deal velocity, and revenue outcomes.
• Strong organizational and project management skills, with the ability to lead multiple initiatives simultaneously in a fast‑paced environment.
• Excellent communication and relationship‑building skills, especially in partnership with sales, enablement, and cross‑functional stakeholders.
• Experience planning and executing high‑impact B2B events tied directly to pipeline and deal creation.
• Data, Analytics & Technology Skills
• Advanced data analysis capabilities, with hands‑on experience using Power BI to build dashboards, analyze funnel performance, and translate insights into action.
• Comfort working with marketing performance metrics (MQLs, SQLs, pipeline influence, conversion rates, ROI) to guide strategy and continuous optimization.
• Strong operational mindset with the ability to leverage martech and analytics tools to improve efficiency, scale programs, and drive measurable results.
• AI & Innovation Mindset
• Experience leveraging AI-powered tools to enhance marketing execution, analysis, and decision making (e.g., AI-assisted insights, content optimization, performance analysis, or workflow automation).
• Demonstrated curiosity and adaptability in applying emerging AI capabilities to improve targeting, personalization, forecasting, and speed to impact.
• Strong prompt development skills—ability to craft clear, structured prompts that drive high-quality, actionable outputs from AI tools (e.g., CoPilot), enabling faster content creation, smarter insights, and more efficient workflows.
• Ability to translate business needs into effective AI use cases, including designing prompts, refining outputs, and iterating to improve accuracy, relevance, and impact.
• Ability to balance innovation with practical execution—using AI responsibly to drive smarter, faster, and more effective field marketing outcomes.

Tools & Tech Specifics

• CRM platform (Salesforce, HubSpot, Dynamics)
• Data analytics (PowerBI)
• ABM platforms (Demandbase)
• Event management tools (Swoogo)
• AI (CoPilot, Claude)

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges

$105,786 - $141,047 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
$111,074 - $148,099 in these states: CO HI MI MN NC NH NV OR RI
$116,364 - $155,152 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.

Learn more about Lumen's:

#LI-Remote

Requisition #: 341993

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

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Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

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