Marketing Design Specialist

Job Description

Job Description

JOB SUMMARY:
The Marketing Design Specialist will be responsible for creating, designing, and producing marketing assets and collateral that supports the organization’s brand, business objectives, and customer engagement strategies. Will serve as a key creative resource, developing visual communications and marketing materials across print, digital, web, email, social media, direct mail, presentations, and other customer-facing channels. This role combines graphic design, content development, digital marketing, multimedia production, and campaign execution; requires strong creative, technical, and project management skills. As part of a collaborative, high-performing team, the Marketing Design Specialist works closely with internal stakeholders, marketing partners, and external vendors to deliver impactful marketing communications and a consistent brand experience across all customer touchpoints.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Create and execute visually engaging, brand-aligned marketing materials, including print, digital, social media, web, email, direct mail, presentations, customer communications, promotional materials, and other marketing channels.
• Develop creative assets and campaign collateral, including advertisements, flyers, brochures, statement inserts, customer letters, invitations, digital banners, infographics, social media graphics, and related marketing materials.
• Design, develop, maintain, and troubleshoot marketing emails, web content, responsive templates, forms, landing page assets, and other reusable marketing resources using HTML and CSS.
• Collaborate with marketing team members and business partners to develop creative concepts, messaging, and content strategies aligned with campaign objectives.
• Assist with the planning, execution, and optimization of marketing campaigns and promotional initiatives using engagement metrics and stakeholder feedback to identify opportunities for improvement.
• Manage multiple projects simultaneously, establishing priorities and ensuring deliverables meet quality standards and deadlines.
• Review project requests and recommend creative approaches, formats, channels, and content solutions that best support business goals.
• Maintain brand standards and ensure consistency of messaging, visual identity, and customer experience across all marketing materials.
• Organize and maintain marketing asset libraries, templates, brand resources, and creative files.
• Coordinate with printers, agencies, vendors, and other external partners to support project execution and production needs.
• Identify, troubleshoot, and resolve design, production, or marketing execution challenges.
• Draft and edit business correspondence, marketing copy, promotional content, customer communications, presentation materials, procedures, job aids, and training resources, and other supporting documentation as needed.
• Adhere to Seacoast Bank’s Code of Conduct.
• Perform other duties as assigned.

EDUCATION and/or EXPERIENCE:
• Minimum 3-4 years of experience in marketing, graphic design, creative services, or related marketing roles. Financial services marketing experience preferred.
• Bachelor’s degree in marketing, Communications, Graphic Design, Digital Media, Business Administration, or a related field preferred.
• Minimum 1-2 years of experience designing and developing digital marketing assets for websites and email communications.
• Demonstrated experience and proficiency with writing, editing, and troubleshooting HTML and CSS required.
• Exceptional attention to detail and commitment to quality.
• Ability to contribute to both design execution and marketing strategy discussions.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines simultaneously.
• Ability to analyze information, leverage data, and make recommendations that improve campaign and creative performance.
• Proficient knowledge of Adobe Creative Cloud applications, including InDesign, Photoshop, Illustrator, Adobe Express, Premiere Pro, and After Effects.
• Proficient in Microsoft Office applications, including Word, Excel, and PowerPoint.
• Experience creating multimedia content, including video editing, motion graphics, photography, or animation preferred.
• Working knowledge of marketing automation platforms, email marketing systems, and content management systems preferred.
• Strong visual design skills with the ability to independently develop creative concepts, translate business objectives into effective design solutions, and execute projects with minimal direction.
• Self-motivated, proactive team player with a collaborative mindset and a passion for continuous improvement.
• Strong written and verbal communication skills, with the ability to create and edit effective marketing content.

DISCLAIMER:
The Statements above are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of responsibilities, duties, and skills. Because these statements are general, the job description is used for a variety of purposes including job evaluations; performance reviews; recruitment; etc. All Associates are required to adhere to the highest legal and ethical standards applicable to our industry. It is the policy of Seacoast Bank that all Associates will be familiar and compliant with all regulatory, legal, ethical and Bank risk mitigation requirements pertaining to both our industry and their individual roles. This includes the on time, successful completion of annual required training post-hire and effective execution of role responsibilities