Social Media Manager

We’re looking for an experienced Social Media Manager & Strategist to lead organic social strategy and community engagement for a portfolio of established consumer brands. This role requires strong in-house experience or agency experience with retail, consumer goods, or an omnichannel consumer brand environment, with a proven ability to build brand relevance, grow engaged communities, and connect social strategy to broader marketing and business goals. The ideal candidate is both strategic and creatively bold, with a strong understanding of social trends, brand voice, content development, influencer marketing, and paid social. This role is hybrid with 4 days a week in office expected and one day work from home flexibility. Responsibilities Develop and own organic social strategy across multiple consumer brands, establishing distinct brand voices, content pillars, and channel strategies Translate marketing, merchandising, promotional, and seasonal calendars into always-on and campaign-based social plans Identify emerging trends, cultural moments, and platform opportunities and quickly translate them into relevant brand content Develop creative concepts and test new formats designed to increase engagement, reach, and brand relevance Lead community management across Instagram, TikTok, Facebook, Pinterest, YouTube, and emerging platforms Manage social listening and use audience insights to inform future content and marketing opportunities Develop creative briefs and provide strategic direction to content creators, photographers, designers, and video teams Manage social content calendars, approvals, and asset delivery across multiple brands and campaigns Partner closely with influencer, creator, and paid media teams to develop cohesive social campaigns Identify high-performing organic content that can be extended through paid social and creator partnerships Track social performance including reach, engagement, follower growth, sentiment, traffic, and attributed sales Translate performance data into actionable recommendations for future content and campaigns Requirements Bachelor's Degree 5+ years of experience managing organic social strategy and brand social channels In-house social media experience within retail, consumer goods, e-commerce, or another consumer-facing brand environment Strong preference for experience with an omnichannel brand that sells through both physical retail locations and digital channels Demonstrated experience building and executing social strategies that support brand awareness, engagement, traffic, and sales Portfolio of creative social campaigns and content with measurable results Deep understanding of Instagram, TikTok, Pinterest, YouTube, and Facebook, including current formats, trends, algorithms, and creator culture Hands-on experience managing social communities, including comments, DMs, UGC, social listening, and escalation Experience developing creative briefs and directing internal or external content creators and creative teams Experience partnering with influencer/creator marketing and paid media teams on integrated campaigns Strong understanding of retail marketing, including promotions, product launches, merchandising, and seasonal campaigns Strong analytical skills and experience using native social analytics and social listening platforms Excellent writing skills with a strong understanding of brand voice, social copy, and visual storytelling Experience with platforms such as Sprout Social, Later, Dash Hudson, CreatorIQ, or similar tools is a plus Short-form video, CapCut, Canva, or Adobe Creative Suite experience is a plus Equal Opportunity Employer/Veterans/Disabled To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: The California Fair Chance Act Los Angeles City Fair Chance Ordinance Los Angeles County Fair Chance Ordinance for Employers San Francisco Fair Chance Ordinance Benefits offering includes PTO, Medical, Dental, Vision, Short and Long Term Disability, 401k etc. #J-18808-Ljbffr LHH