Segment Strategic Marketing Director - PSO

Cogency Global is seeking a Segment Strategic Marketing Director – Professional Services to drive segment-led growth across our global Professional Services portfolio, with a core focus on law firms, title companies, and tax and accountancy firms. This role aligns market insights, go-to-market strategy, and execution to deliver differentiated positioning, campaigns, and programs that directly support pipeline generation, key-account expansion, cross-sell, and long-term client value. Why This Role Matters Cogency is at a pivotal stage of rapid expansion, with strong marketing talent, a growing international footprint, and an active acquisition strategy that requires a streamlined, scalable marketing engine. In this role you will be one of Cogency’s first segment-focused strategic marketers, helping to define this essential function as you shape clear, differentiated go-to-market strategies for the Professional Services segment, strengthen alignment between Product, Marketing, and Sales, and drive pipeline, win rates, and cross-sell within priority accounts. Success will be measured by segment pipeline, conversion rates, campaign performance, win rates in target law firm and professional services accounts, and cross-sell and account expansion metrics. Responsibilities Own the Professional Services segment strategy, including ICPs, buyer personas, sub-segments, and practice-area targeting. Lead integrated go-to-market plans and ICPs, acting as the GTM integrator across Sales, Product, Operations, and Marketing. Translate complex transactional, filing, governance, and compliance concepts into clear, compelling market narratives for law firm and professional services workflows (e.g., transaction support, due diligence, UCC, formations, governance-heavy portfolios). Partner with functional marketing leaders to deliver multi-channel demand generation and ABM campaigns, thought leadership, and events for professional services audiences, optimizing performance based on data and ROI. Partner closely with Sales leadership on pipeline strategy, account targeting, cross-sell and expansion within strategic professional services accounts. Serve as a central connector for your segment across Sales, Product, Operations, Legal/Compliance, and Marketing, ensuring consistent, segment-relevant messaging and enablement tools. Required Qualifications 7–12+ years of B2B marketing experience, ideally within legal, financial services, or other highly regulated professional services industries. Proven experience in segment/vertical marketing and go-to-market strategy, including marketing to law firms or other professional services organizations. Track record partnering with Sales to drive pipeline and revenue through multi-channel campaigns (ABM, digital, events, thought leadership). Ability to translate complex legal, transactional, or compliance topics into clear, differentiated messaging. Strong analytical, data-driven mindset focused on measurable business outcomes. Bonus: Familiarity with workflows in corporate and business entity matters, M&A, banking/structured finance, PE/VC, capital markets, bankruptcy/restructuring, aviation finance, cross-border transactions, or real estate/REIT structures; experience supporting global GTM and integrating acquired services. Job Type: Full Time, M-F   Hours: 9:00 AM – 5:00 PM, Salary Range: $140K #J-18808-Ljbffr Cogency Global Inc