Cancer Integrated Marketing Manager

Cancer Integrated Marketing Manager

If you're passionate about crafting innovative, high-impact marketing campaigns, and you thrive on driving change, we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are looking for a nimble, agile product marketer to build integrated campaigns for our oncology service line. This is a hands-on, individual contributor role that will report to the Director, Integrated Marketing leader. It will have a strong focus on speed to market, journey development, messaging, strengthening the brand, and measuring quantifiable results to optimize performance.

The campaign manager will serve as a relationship manager to key internal customers, meeting regularly with stakeholders to align on strategic outcomes, which inform marketing plan development. He or she will facilitate horizontal collaboration of colleagues across the Office of Communications and Marketing (OCM), including communications, brand and web to develop the integrated marketing plans. This is an on-site position in downtown Charleston.

Key Responsibilities:

• Leads development of integrated marketing campaign strategies across the enterprise, clinical, academic, and research areas for MUSC. Executes comprehensive marketing communication plans in a timely manner across channels – including paid, earned, shared, and owned (PESO).
• Reports outcomes in a clear, concise, and actionable fashion, leveraging dashboards and insight summaries.
• Directs external agency and collaborates with cross-functional team members to achieve marketing campaign objectives. Serves as a liaison or client manager between internal stakeholders and OCM team.
• Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
• Adheres to all MUSC policies, procedures and standards. Provides guidance and makes recommendations for marketing communication campaign improvements.
• Other duties as assigned based on need.

Minimum Qualifications: Bachelor's Degree or equivalent. Work Experience: 7 years progressive work experience and 2 years management experience

Preferred Qualifications:

• Education: Bachelor's degree in marketing, communications, business, or related field. (Masters preferred)
• Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results.
• Product or service line marketing, development of integrated marketing communication plans.
• Use of multi-channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads.
• Accomplished in strategic and tactical plan development, implementation, measurement, and tracking.
• Qualitative and quantitative market research experience.
• Experience working closely with external agencies to deliver campaigns.
• Track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact.
• Excellent problem-solving, interpersonal, and communication skills.

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.