Lifecycle Program Manager

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

At PlayStation Studios Insights & Personalization, we work with some of the best game studios in the world -- responsible for developing some of the most recognisable and ambitious games and franchises on PlayStation, including Helldivers 2, Horizon, God of War, Marvel's Spider-Man and Gran Turismo.

We provide timely, actionable insights, along with tools to deliver the right content, to the right players, at the right time. We are looking for talented individuals to join us in pushing the boundaries of game analytics for PlayStation games. We are expanding our team and are excited for a Senior Producer to join our Player Engagement Services team to help game teams build meaningful, personalized, and engaging player experiences.

Role Overview:

What you'll be doing:

• Lead and scale the operating model and execution of Lifecycle content through PES across multiple studios, enabling consistent, high-quality campaigns across a growing portfolio.

• Act as a central partner to studios and CRM , enabling them to leverage PES capabilities with quality, efficiency, and consistency across titles.

• Define and optimize central lifecycle operations for PlayStation Studios , establishing best practices, intake models, prioritization frameworks, and delivery standards.

• Drive long-term direction for player engagement operations , identifying opportunities to improve how PES supports studios across the game lifecycle (pre-launch through live service) throughout the portfolio.

• Establish clear definitions of success for operations , including operational KPIs, execution quality, and impact on studio outcomes.

• Identify and prioritize tooling, data, and process gaps , partnering with product and engineering teams to improve PES capabilities and scalability.

• Influence cross-functional roadmaps and resourcing decisions to ensure PES can meet the needs of a growing portfolio of live and upcoming titles.

• Champion knowledge sharing and capability building across studios , raising the bar for lifecycle engagement execution across PlayStation Studios.

What we are looking for:

• 8–12+ years of experience in production, marketing operations, or project management roles, preferably in gaming or digital entertainment.

• Proven ability to manage multiple complex projects under varying deadlines.

• Proven track record of owning and scaling multiple cross-functional programs or services under varying deadlines.

• Excellent communication and leadership skills, with experience mentoring others and elevating team capability .

• Experience building or evolving operating models, workflows, and service delivery systems that support multiple stakeholders.

• Strong ability to lead through influence across senior stakeholders , aligning studios and central teams without direct authority.

• Demonstrated success in driving operational excellence at scale , including process design, prioritization, and execution quality.

• Experience with media production teams, game development, or publishing pipelines.

• Familiarity with CRM systems, integrating innovative tooling, or marketing solutions in the entertainment industry.

• Deep understanding of game development and/or live service operations , including how players engage over time.

• Ability to foster an inclusive and inspiring team culture.

Bonus points if you have:

• Worked with a diverse set of global teams and cultures.

• Game system design or event operations expertise.

• Experience leveraging and providing feedback on new in-development tooling.

• Enthusiasm for the games industry and a deep understanding of content landscapes.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. 


Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 


In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

This is a flexible role that can be remote, with varying pay ranges based on geographic location. For example, if you are based out of Seattle, the estimated base pay range for this role is listed below.$149,900—$224,900 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.