Cobrand Card Program Manager

About The Team And The Role

As the Cobrand Card Program Manager , you will manage the entire cardholder journey for the eBay Cobrand Credit Card. This includes acquisition, onboarding, encouraging use, encouraging interaction, maintaining dedication, and promoting loyalty.

This role is responsible for improving customer lifetime value by developing strategies and programs that encourage card activation, spending, rewards engagement, and long-term cardholder retention. You will serve as the internal owner of the cardholder lifecycle, partnering closely with cross-functional teams across Marketing, CRM, Analytics, Product, Customer Service, Finance, and Risk to deliver a seamless and differentiated customer experience!

Success in this role requires a combination of strategic thinking, customer obsession, analytical rigor, and strong cross-functional leadership. You will play a meaningful role in ensuring the cobranded credit card initiative achieves its customer, engagement, and business objectives while continuously improving the cardholder experience!

What You'll Do

• Own the customer journey from acquisition through activation, engagement, retention, and reactivation.
• Define and monitor key program metrics, including applications, approvals, activation, spend, rewards engagement, retention, and customer satisfaction.
• Develop customer segmentation and lifecycle strategies that drive card adoption, usage, and loyalty.
• Partner with Marketing and CRM teams to optimize customer communications and engagement campaigns.
• Identify opportunities to increase card usage across key eBay experiences, including checkout, eBay Live, focus categories and off eBay.
• Help shape the rewards and benefits strategy to maximize customer value and engagement.
• Use customer insights, experimentation, and data analysis to continuously improve program performance.
• Coordinate efforts across Marketing, CRM, Analytics, Product, Customer Service, Finance, and Risk to deliver program goals.
• Support the launch planning, lifecycle campaigns, and customer experience enhancements.
• Drive alignment across teams to ensure a consistent and differentiated cardholder experience.

What You'll Bring

Preferred Qualifications

• 5+ years of experience in customer lifecycle management, loyalty, CRM, payments, financial services, or related fields.
• Experience managing co-brand, credit card, loyalty, or rewards programs.
• Strong understanding of cardholder lifecycle metrics, customer engagement, and retention strategies.
• Strong analytical and data-driven decision-making skills.
• Experience developing business cases, customer segmentation strategies, and lifecycle marketing programs.
• Excellent communication and stakeholder management skills.
• Ability to influence cross-functional teams in a matrixed environment.
• Passion for building customer-centric experiences and loyalty programs.
• Experience with experimentation, personalization, and AI-enabled customer engagement is a plus.

Additional Details

The base pay range for this position is expected in the range below:

$135,200 - $180,500

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Remote roles are not eligible for U.S. visa sponsorship.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at View email address on click.appcast.io. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.