Manager of Growth and Lifecycle Marketing

Role Description

The Manager, Growth & Lifecycle Marketing is a performance-driven, data-fluent marketer who leads UAA's CRM and lifecycle marketing strategy across email and SMS while supporting broader growth initiatives across the patient journey. The core objective is straightforward: drive patient acquisition, lead conversion, repeat visit rate, provider utilization, and lifetime value across UAA's portfolio of plastic surgery and medical spa brands.

This role owns those outcomes through:

• Segmentation
• Personalization
• Automation
• Testing
• Continuous optimization

Additionally, this role is accountable for:

• Nurturing leads
• Converting consultations into booked procedures
• Increasing retention
• Growing revenue at the practice level across a multi-location services organization

Beyond CRM, this role partners cross-functionally with:

• Paid media
• Creative
• Web
• Practice marketing teams

This person also serves as the dedicated marketing point of contact for select practices, supporting local activations, landing page optimization, and lead nurture strategy tied directly to measurable business outcomes.

Key Responsibilities – CRM Strategy & Lifecycle Marketing

• Own CRM campaign strategy and execution across all UAA practices via email and SMS with accountability for lead conversion rates, consultation-to-booking conversion, patient repeat rates, provider utilization, AOV, and LTV contribution.
• Lead lifecycle marketing strategy across the patient journey, ensuring the right message reaches the right patient at the right moment through segmentation, personalization, automation, and testing.
• Own email production end-to-end — building campaigns and automations directly within native CRM platform builders or HTML; comfort assembling, customizing, and QA-ing emails is a requirement.
• Advance UAA’s personalization capabilities across email and SMS — moving beyond batch-and-blast toward dynamic, behavior-driven content.
• Build and optimize lifecycle automations including nurture, retention, upsell, re-engagement, and win-back flows.
• Develop patient segmentation strategies for personalized messaging at scale.
• Own CRM campaign calendar, deployment, and reporting.
• Track CRM performance including consultation conversion, booked appointments, provider utilization, AOV, and LTV trends.
• Identify underutilized CRM capabilities including AI-enabled marketing tools and automation opportunities.

Revenue & LTV Accountability

• Track lead-to-consultation conversion, consultation-to-booking rate, provider utilization, patient repeat rate, AOV, CRM-attributed revenue, and LTV by practice.
• Partner across marketing, operations, finance, and practice leadership to connect marketing activity to revenue outcomes.
• Understand and support four-wall business performance across a premium, appointment-driven services organization.

Paid Advertising & Growth Marketing

• Partner cross-functionally on paid growth initiatives across Meta, Google, TikTok, and emerging channels.
• Support landing page optimization, SEO initiatives, and AI-search optimization efforts.
• Contribute to website optimization and UX improvements that support lead generation and consultation bookings.

Practice Support

• Serve as the dedicated marketing point of contact and subject matter expert for select practices.
• Support local marketing activations, partnerships, provider enablement, and patient engagement initiatives.
• Identify opportunities that support practice-level growth, utilization, retention, and patient experience.

Qualifications

• 4–6 years of hands-on CRM and lifecycle marketing experience.
• Experience within multi-location, appointment-driven, or service-based business models strongly preferred.
• Experience in medical aesthetics, plastic surgery, luxury wellness, beauty, hospitality, fitness, or other premium consumer services businesses strongly preferred.
• Strong understanding of four-wall economics, consultation volume, booking conversion, provider utilization, repeat behavior, AOV, and LTV.
• Experience marketing high-consideration, emotionally driven consumer services with longer conversion cycles preferred.
• Experience leveraging AI-enabled marketing tools and workflows preferred.
• Strong analytical, project management, communication, and organizational skills.