Vice President, Paid Media & Measurement Strategy - Small Business Card

Job Description

Help shape how our small business credit card brands show up in market through smart media choices and clear performance measurement. You will influence cross-functional teams, align stakeholders around business priorities, and help drive growth across the portfolio.

Job Summary 

The Vice President, Paid Media & Measurement Strategy  will serve as the central lead for paid media strategy, budget management, performance measurement, and optimization across the Small Business Card portfolio. In this role, you will oversee the media budget and related financial processes, connect business priorities to media strategies and investment decisions, and partner closely with internal media teams and agencies to drive effective planning and execution. You will also lead the cross-channel paid media learning agenda, working across our team and with partners to define learning priorities and own their implementation, measurement, and reporting. The ideal candidate brings a strong mix of media expertise, financial acumen, analytical thinking, relationship management, and collaborative leadership, and thrives in a fast-paced environment where strong partnerships and sound judgment are critical to success.

Job responsibilities

• Serve as the day-to-day paid media lead for the Small Business Card portfolio, ensuring media strategy is clearly connected to brand, business, and campaign objectives.
• Act as the primary point of coordination across media stakeholders, including Chase’s Media COE, Analytics, Finance, Compliance, and external agency partners. 
• Own media budget management, including budget allocation, invoice validation, reconciliation, and coordination with Finance, Media COE, and agency partners.
• Translate business goals into clear communications and media objectives that guide strategic briefs and planning decisions.
• Lead the planning, development, execution, and assessment of integrated communications plans in partnership with Chase's media teams, ensuring alignment to brand and business priorities. 
• Lead the paid media learning agenda across channels, aligning our team and partners around priority questions and owning the implementation, measurement, reporting, and application of learnings to future media plans and investments. 
• Establish clear reporting expectations across campaigns and channels, ensuring performance insights are delivered consistently and translated into actionable recommendations that help improve media strategy, creative effectiveness, audience targeting, and investment decisions.
• Support the development of dashboards, reporting tools, and measurement frameworks that make performance trends easier to access, understand, and apply across the organization. 
• Serve as key stakeholder in industry research, competitive analysis, and customer segmentation to inform media strategy and planning priorities.
• Lead cross-functional teams, fostering collaboration, accountability, and strong working relationships to deliver against ambitious goals and timelines. 
• Prepare and present business updates, performance reviews, and strategic recommendations to senior leadership and key stakeholders.

Required qualifications, capabilities, and skills

• Seven or more years of experience in media strategy, integrated marketing, media planning, or campaign management
• Experience managing paid media programs across multiple channels, partners, and stakeholder groups
• Strong knowledge of media planning, campaign measurement, performance reporting, and optimization practices
• Demonstrated experience managing budgets and financial processes with strong attention to detail
• Strong analytical skills with the ability to translate data into clear business implications and recommended actions
• Proven ability to lead complex projects in a matrixed organization and drive alignment across teams
• Strong relationship management skills with the ability to influence and build trust across levels and functions
• Excellent written and verbal communication skills, including presenting to senior audiences
• Ability to manage multiple priorities and deliver high quality work in a fast paced environment
• Bachelor degree or equivalent practical experience

Preferred qualifications, capabilities, and skills

• Experience working at or closely with a media agency
• Experience building measurement frameworks and test and learn roadmaps across channels
• Experience partnering with compliance and risk stakeholders within a regulated marketing environment
• Experience using reporting and dashboard tools to scale performance visibility and decision making
• Experience in financial services and/or small business marketing 

Optional additional Information

• Applicants must be authorized to work for any employer in the United States
• We are not able to provide immigration sponsorship or assume sponsorship of an employment visa at this time
• Final job grade level and corporate title will be determined at time of offer and may differ from this posting
• This role does not provide relocation assistance; candidates must be local to the posted work locations or relocate independently upon hire

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.