Senior Manager, Marketing

Senior Manager, Marketing

Dallas College is seeking an experienced Senior Manager, Marketing, to be a key member of our marketing team. The Senior Manager, Marketing will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness and engagement. The ideal candidate will be a collaborative team member, have an understanding of marketing principles and trends, and have a track record of success in marketing.

Required Knowledge, Skills, and Abilities

• Proven experience in marketing.
• Understanding of marketing principles, strategies, and tactics, with marketing and communications experience in an area or areas such as digital marketing, brand management, and integrated marketing communications.
• Demonstrated experience in developing and executing successful marketing campaigns across multiple channels.
• Strong analytical mindset with the ability to interpret data, analyze market trends, and draw actionable insights.
• Good communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and work with stakeholders at all levels.
• Proven ability to execute, meet deadlines, and manage multiple priorities in a fast-paced environment.
• Strong business acumen and strategic thinking abilities.
• Demonstrated ability to navigate ambiguity, adapt to change, and thrive in a dynamic business environment.

Key Responsibilities

Project Management - Plan, execute and oversee the successful completion of various projects within the organization. Defining project objectives, create detailed project plans and allocate resources effectively to ensure project goals are met on time and within budget.

Budget Management – Monitor budgets for various areas and projects, ensuring adherence to college guidelines and targets.

Client Relations - Build and maintain strong, positive relationships with internal clients. Responsibilities include being the primary point of contact for clients, addressing their inquiries and concerns promptly, and ensuring exceptional customer service at all times.

Brand Ambassador - Serves as the advocate and gatekeeper for the Dallas College Brand and makes sure other team members embrace this stewardship.

• Completes required Dallas College Professional Development training hours per academic year.
• Performs other duties as assigned.

Other Potential Responsibilities /Job Duties

MARKETING ACTIVATION

Marketing Strategy Development – Develop comprehensive and data-driven marketing plans to help drive business growth and visibility for college initiatives, such as academic programs, student services, events, etc. Partner with other marketing teams to create impactful promotions that align with organization objectives.

Client Services – Deliver outstanding support and solutions to our valued internal clients. Build and maintain strong relationships by working to understand client needs and providing consistent and clear communication.

Collaboration – Collaborate with individuals and teams, both internal and external to Marketing and Communications, to ensure marketing activations align with departmental and organizational messaging, values and guidelines. Establish and maintain good working relationships with individuals at all levels of the organization and from a variety of backgrounds.

Project Management – Demonstrate strong project management and time management skills, with the ability to plan, track and manage resources for multiple projects simultaneously and meet deadlines.

OPERATIONS

Budget Management - Oversee the allocation and utilization of financial resources to support department goals. Create, monitor, and analyze budgets, ensuring that spending aligns with financial plans and objectives.

Budget Analysis - Assess and interpret financial data to evaluate the effectiveness of budget plans and spending. Examining variances between budgeted and actual expenses, identify trends, and provide insights to inform financial decision-making.

Process Compliance – Ensure compliance with departmental, organizational and state regulations, policies and procedures.

MOBILE MARKETING

Campaign Execution - Manage the end-to-end process of implementing SMS and text messaging campaigns. Create engaging and impactful text content, segmenting target audiences, and scheduling message distribution for optimal timing and relevance. By overseeing delivery, tracking responses, and analyzing campaign metrics, you will play a vital role in ensuring the effective engagement of customers through text messaging, contributing to the achievement of marketing objectives and fostering customer relationships.

Content Development - Create compelling and concise text content that resonates with our audiences. Craft engaging messages that convey key information effectively. Requires a deep understanding of brand voice and marketing messaging strategies to produce impactful text content that drives engagement, informs target audiences, and supports marketing initiatives.

Customer Relationship Management - Cultivate and maintain strong interactions with our student audiences. Understand customer needs, proactively solve issues, and implement strategies to enhance student satisfaction and loyalty.

Collaboration - Collaborate with cross-functional teams, including brand and media, social media, and communications to ensure mobile campaigns align with the college's goals and reflect the brand's messaging and values.

Physical Requirements

Normal physical job functions performed within a standard office environment. Reasonable accommodation may be made for individuals with physical challenges to perform the essential duties and responsibilities.

Minimum Qualifications

• Bachelor's degree in marketing, advertising, communications, business or related field. Official transcripts will be required.
• Five (5) years of experience in marketing, communications, brand management, advertising, operations, project management or a related area.
• Demonstrated experience in managing projects and working with individuals across organizational boundaries to achieve goals.
• Bilingual or multilingual preferred.

***Will be subject to a criminal background check. Some positions may be subject to a fingerprint check.***

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Incumbents may be directed to perform job-related tasks other than those specifically presented in this description. Position requires regular and predictable attendance.