UCAN Kids and Family Social Manager

We are looking for a strategic and creative Social Manager to lead title social strategy across Netflix’s Kids & Family offerings and to oversee our always‑on platform ecosystem. Key Responsibilities Run the always‑on Kids & Family brand channel ecosystem across Netflix Family and Netflix Jr, spanning YouTube, TikTok, Instagram, Facebook, print, podcasts, web, and email. Develop and implement strategy, staying current on best practices, algorithm shifts, and audience engagement on each platform. Own the programming and work with agency partners to execute, making judgment calls grounded in audience behavior and data. Lead title social campaigns for Netflix’s kid‑first slates from strategy through execution, setting the social approach, overseeing briefing & content development, and coordinating with cross‑functional partners from campaign kick‑off through launch and beyond. Use analytics and internal data to inform and evolve strategy, measuring performance, interpreting results, and adjusting course as needed. Collaborate with internal teams—Title Marketing, Publicity, Content Development, Regions, etc.—to align social strategy with broader goals and communicate Social’s contribution clearly. Background and Specific Skills 7+ years of experience in kids and family marketing, with a meaningful portion in social and YouTube. Deep familiarity with how kids and parents engage with entertainment across games, series, films, and the platforms they use daily. Comfortable owning always‑on programming, channel strategy, and audience development across multiple platforms. Strong YouTube knowledge—how the platform works for kids media, how to prioritize quality and safety, and how to build and sustain an audience over time. Experience working with creative agencies, including briefing, reviewing creative, and managing timelines. Strong analytical instincts—able to pull meaningful insights and suggest action plans based on data. Excellent cross‑functional communication skills; able to present strategy clearly, take and give notes, and advocate for the work. Ability to manage multiple campaigns, business initiatives, and ongoing platform responsibilities simultaneously. Respect, understanding, and enthusiasm for Netflix culture. Compensation and Benefits The compensation structure consists solely of an annual salary, with the option to choose how much of that compensation is paid in salary versus stock options. The salary range for this role is $177,000.00 – $306,000.00. Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family‑forming benefits, and Life and Serious Injury Benefits. Paid leave of absence programs are also offered. Full‑time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off; full‑time salaried employees are immediately entitled to flexible time off. Equal‑Opportunity Employer Statement Netflix is an equal‑opportunity employer and celebrates diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. If you need an accommodation or adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. #J-18808-Ljbffr Netflix Publishing, LLC