Head of Category Strategy

Clear Channel Outdoor Job Summary: The Category Strategy Head – All Categories is responsible for developing and leading the enterprise strategy for Clear Channel Outdoor’s priority industry categories. This role identifies market opportunities, establishes consistent category strategies, and ensures Sales teams have the insights, solutions, and resources needed to grow revenue within targeted industries. This leader translates industry trends and client needs into scalable go-to-market strategies. The role provides strategic direction across all categories while ensuring individual category plans align with the company’s broader commercial objectives.

Job Responsibilities

Develop and lead the overall strategy, vision, and operating model for Clear Channel Outdoor’s industry categories.

Identify and prioritize industry categories based on revenue potential, market trends, customer demand, and the company’s capabilities.

Establish clear objectives, growth plans, performance measures, and resource priorities for each category.

Guide the development of category-specific value propositions, sales narratives, client solutions, and go-to-market plans.

Partner with Sales leadership and category leaders to identify opportunities, strengthen pipelines, and expand relationships with priority clients.

Translate industry trends, customer insights, competitive intelligence, and performance data into actionable commercial strategies.

Ensure category strategies use Clear Channel Outdoor’s digital and traditional out-of-home advertising capabilities effectively.

Partner with Marketing, Research and Insights, Creative, Operations, Sales Support, and other teams to develop solutions that address industry-specific client needs.

Create consistent processes, tools, and standards that can be used across categories while allowing for differences in each industry.

Review performance across categories, identify gaps or emerging opportunities, and recommend adjustments to improve business results.

Provide executive leadership with updates on category performance, market opportunities, risks, and recommended investments.

Support high-value client opportunities by providing strategic guidance, industry expertise, and executive-level engagement.

Build organizational knowledge of priority industries through market research, thought leadership, client insights, and internal education.

Lead, develop, and align category strategy leaders and other team members, as applicable.

Promote collaboration across categories and share successful strategies, insights, and solutions throughout the organization.

Perform other duties and lead strategic initiatives as assigned.

Job Qualifications

Education and Certifications Bachelor’s Degree in Business or related field preferred, or equivalent combination of education, training, or experience. Relevant sales, marketing, media, or industry certifications are a plus.

Work Experience Ten (10) + years’ experience in commercial strategy, sales strategy, business development, advertising, media, or a related field. Five (5) + years’ experience leading teams, enterprise initiatives, or strategies across multiple business units or industry segments. Demonstrated experience developing and executing strategies that produced measurable revenue growth Experience partnering with executive leaders and leading cross-functional business initiatives. Experience in out-of-home advertising, media, digital advertising, agency services, or another complex B2B sales environment preferred.

Skills Enterprise and category strategy development. Go-to-market planning and execution. B2B sales and business development. Market segmentation and opportunity analysis. Revenue and pipeline performance analysis. Customer and competitive intelligence. Executive-level communication and presentation. Cross-functional leadership and influence. Financial and commercial decision-making. Team leadership and talent development. Change management and organizational alignment. Strategic planning and prioritization.

Competencies Achievement Orientation: Focusing efforts on meeting challenges and achieving high-quality results consistent with the organization’s goals. Adaptability: Adapting in order to work effectively in ambiguous or changing situations, and with diverse individuals and groups. Business Perspective: Using an understanding of business issues, processes and outcomes to enhance business performance. Client Focus: Providing service excellence to internal and/or external clients. Impact and Influence: Influencing and gaining others’ support. Planning and Organizing: Reaching goals by making and following plans, setting and sticking to priorities and allocating resources effectively. Thinking Strategically: Seeing and synthesizing different sides of an issue, examining the full range of options and outcomes, and building intellectual framework to guide analysis and actions.

Physical Demands

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Employee must have the ability to sit and/or stand at a desk for a minimum of eight (8) hours a day and complete tasks requiring repetitive use of hands. Employee must have the ability to lift and move items up to 15 pounds. Employee must have the ability to see written documents and computer screens, and to adjust focus. This job is performed in a temperature-controlled office environment.

Other Requirements

Able to travel outside of the office 50% of the time for client meetings, corporate meetings, and industry events. Has a valid driver's license.Access to a reliable vehicle. Attendance is an essential function of the job. Attendance in weekly/monthly meetings is required. This position primarily involves working both in an office environment and in the field, making sales calls, and servicing existing accounts.

The Targeted Compensation Range for this NY position is: Min: $205,000 Max: $305,000 Bonus eligible, subject to the terms and conditions of the applicable incentive plan.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status. Our organization participates in E-Verify.

Location New York, NY: 200 Park Avenue, Suite 701, 10166

Position Type Regular

At Clear Channel Outdoor, we're more than a leader in Out-of-Home advertising. We're pioneers shaping the future of how brands connect with people in the real world. As one of the largest and most innovative advertising platforms in the U.S., we're redefining the power of OOH media with cutting-edge creativity, impactful digital billboards, advanced data analytics, and measurement solutions. But what truly sets us apart is our people. Our employees describe Clear Channel Outdoor as a place where collaboration thrives, where teams explore solutions together, and, where the supportive culture created by coworkers fuels motivation and success. We believe in investing in our culture because we know that great business outcomes start with engaged, supported employees. Here, you'll find opportunities to grow your career, make a difference, and do meaningful work that creates a positive impact both inside and outside in the communities we serve. Joining our team means helping to push the boundaries of what's possible in Out-of-Home - and doing it in an environment where people, passion, and purpose come together to drive progress.

Benefits

• Health, dental and vision plan options
• Spending and health savings accounts
• Employee assistance program
• Critical illness and accident insurance
• Life and disability insurance
• 401(k) Retirement with company match
• Paid time off Additional discount programs and benefits
• Identity theft protection
• Legal insurance
• Pet insurance
• Gym memberships
• Home and auto insurance
• Professional Development Opportunities
• Leadership development program
• Peer coaching
• Collaborative career development plans
• Training & development

As an equal opportunity workplace, we believe that being yourself enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion.

Know Your Rights

Clear Channel Outdoor is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please direct your inquiries to MyHR at View phone number on click.appcast.io or email us at View email address on click.appcast.io When you call this number to request an accommodation, you must have the information related to the specific position you are interested in (requisition number, job title, location, etc.).