Growth Marketing Associate, Paid Social

Job Summary At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. Responsibilities Develop and execute media buying and paid social media strategies across digital platforms to support customer acquisition and retention goals. Launch, manage, and optimize paid social campaigns, leveraging audience targeting, bidding strategies, creative testing, and budget allocation to maximize performance. Identify and execute A/B tests across creative, messaging, audience segmentation, and campaign structure to uncover insights and improve results. Partner with Creative, Brand, and Integrated Marketing teams to develop innovative ad concepts and deliver engaging campaigns. Analyze campaign performance and communicate actionable insights, recommendations, and results to cross‑functional stakeholders. Collaborate closely with the Marketing Analytics Team to evaluate performance trends, measure incremental impact, and inform future campaign strategies. Manage the creative workflow and asset delivery process for key acquisition and retention initiatives across paid social channels. Build and maintain strong relationships with external agencies, platform representatives, and advertising partners to stay informed on emerging opportunities and best practices. Qualifications A Bachelor’s Degree in Marketing, Business, Communications, or a related field. At least 1 year of experience in digital marketing, performance marketing, media buying, paid social advertising, or a related field. Experience managing or supporting campaigns within paid social advertising platforms. Knowledge of digital media optimization principles, including A/B testing, audience targeting, campaign measurement, and bidding strategies. A data‑driven mindset with the ability to analyze campaign performance and translate findings into actionable recommendations. Strong organizational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines in a fast‑paced environment. Strong communication and collaboration skills, with the ability to work effectively across cross‑functional teams and external partners. A passion for sports and gaming is a plus. Compensation and Benefits The US base salary range for this full‑time position is 58,400.00 USD – 73,000.00 USD, plus bonus, equity, and benefits as applicable. Compensation is determined by role, level, and location. EEO Statement It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr National Geographic