Marketing Event Specialist

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SUMMARY:

The Marketing Event Specialist, North America will provide local marketing support across all business units, and work on the localization and tactical implementation of the global marketing plan, focusing on tradeshows and events for North America.

Your main focus will be coordinating and executing marketing initiatives that will impact North American markets. You will liaise with various stakeholders across the Marketing, Sales and Product teams to ensure marketing event activities are aligned and impactful across various channels.

Supervisory Responsibilities: N/A

Availability for Travel: Willingness to travel within the United States and Canada for trade shows and events.

ESSENTIAL RESPONSIBILITIES:

| Organize company events in North America including coordination and support for roadshows, user groups, speaking sessions, trade shows and other events (virtual and in-person)

| Manage calendar and budget of marketing events

| Engage relevant speakers for local events and conferences

| Collaborate with Sales on sales demos (virtual and in-person), including schedule and shipping coordination, online support, in-person assistance as needed

| Utilize lead capture best practices and marketing channels to gain traction at events and in certain markets

| Analyze and adjust marketing approaches consistently based on ROI and market trends, ensuring all events are successful from beginning to end

| Actively research and analyze new industry insights, event marketing opportunities and alternative formats to drive brand awareness in the market

| Coordinate with Global Marketing team to promote events, including content marketing, email communications, press releases, event webpages and social media

| Maintain promotional material ordering, inventory and shipping

| Coordinate internal staff and customers participating in events (in-person and virtual)

| Oversee event setup and breakdown

| Track and implement execution timeline and expenses per event

| Manage and/or work trade shows/events

| Organize translations for Canadian French marketing efforts, support localized integrated marketing campaigns and programs for lead generation and customer retention

| Ad-hoc marketing administration

PREFERRED EXPERIENCE:

The ideal candidate already possesses experience with the following:

| +3 years of experience coordinating events (virtual and in-person)

| Experience in digital marketing, including content marketing, email, SEO, and social media

| CRM software such as HubSpot is plus

| Proficient with Word, Excel, Outlook, PowerPoint and Adobe Creative Suite products

| Able to travel when needed for events, customer visits, and/or global team meetings

| Bachelor's degree in related field

KEY COMPETENCIES:

In order to perform this role as expected and thrive within the team, the Marketing Coordinator, North America should possess the following key competencies:

| Able to work independently; self-motivated and capable of managing multiple tasks in a high-volume environment

| Ability to collaborate effectively and professionally with sales, product/market management and customers

| Exceptional interpersonal skills, with ability to interact with a diverse blend of personalities

| Creative thinker with growth mindset to continually evolve marketing impact

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Type: Full-time

Pay: $41,501.19 - $55,979.93 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Work Location: Hybrid remote in Oakdale, MN 55128