Practice Group Marketing Manager

Marketing Manager, Practice Group

Location: United States - 3-4 days on-site/hybrid at any of client's locations


Soni is partnering with a leading professional services organization to identify a Practice Group Marketing Manager to support business development and marketing initiatives for a high-performing practice area.

This role acts as the primary marketing partner to senior stakeholders, helping drive revenue through strategic marketing programs, client development initiatives, and go-to-market execution. The position requires a balance of strategy, execution, and stakeholder management in a fast-paced, deadline-driven environment.

What You'll Be Doing:

• Serve as the main point of contact for assigned practice group leadership, advising on marketing and business development strategy
• Develop and execute annual marketing and business development plans aligned to revenue goals
• Partner directly with senior stakeholders to identify growth opportunities and client expansion strategies
• Lead development of client-facing materials including pitch decks, credentials, and experience summaries
• Collaborate with centralized pitch/proposals team on RFP responses and strategic pursuits
• Drive thought leadership initiatives including content, speaking engagements, and campaigns
• Plan and execute client events, sponsorships, and industry initiatives
• Manage marketing budgets and allocate spend to maximize impact
• Track and analyze pipeline activity, campaign performance, and ROI
• Support integration of new senior hires and ensure alignment with marketing strategy
• Mentor and guide junior marketing team members as needed

What You Bring:

• 5+ years of marketing, business development, or related experience
• Background in professional services (law firm, consulting, or similar environment strongly preferred)
• Experience partnering with senior stakeholders and influencing decision-making
• Proven ability to manage multiple projects and priorities in a deadline-driven environment
• Strong writing, communication, and presentation skills
• Experience with CRM systems and pipeline tracking
• Ability to think strategically while also executing day-to-day deliverables

Nice to Have:

• Experience supporting litigation or business practice groups
• Prior team leadership or mentorship experience
• Experience managing budgets and allocating marketing spend
• Background in events, sponsorships, and client engagement initiatives
• Experience with RFPs and proposal development
• Exposure to PR, communications, or thought leadership strategy