Regional Sales Director

Regional Sales Director

UK -London · Full-time · Intermediate

Regional Sales Director – Europe / UK

Location: UK or EU — UK preferred

Employment Type: Full-time

Role Type: Individual Contributor / New Logo Hunter

About the Position

We are seeking a highly driven Regional Sales Director to lead new business development across the UK and European financial services market.

This is a true hunter role, focused primarily on identifying, engaging, and closing new logo opportunities within banks, brokerages, payments companies, fintechs, and other financial institutions.

The ideal candidate will bring a strong background in selling Financial Crime, Fraud, AML, Digital Trust, Identity, Risk, AI, or related technology and advisory solutions, combined with a proven track record of B2B software and/or professional services sales.

You will be expected to create opportunities through proactive outbound activity, establish relationships with senior decision-makers, develop complex enterprise opportunities, and manage the sales cycle through to close.

The successful candidate will be comfortable selling to C-level executives and senior business, risk, compliance, fraud, security, digital, and technology leaders.

Key Responsibilities

• Own and drive new-logo sales across the UK and selected European markets
• Develop and execute a territory strategy focused on banks, brokers, payment providers, fintechs, and other financial institutions
• Proactively identify and target high-value prospects through outbound prospecting, networking, referrals, events, and industry relationships
• Build relationships with C-suite and senior executives, including CEOs, CROs, CFOs, CIOs, CTOs, CDOs, Chief Risk Officers, Chief Compliance Officers, Chief Fraud Officers, and Heads of Financial Crime
• Generate, qualify, develop, and close complex enterprise sales opportunities
• Manage the complete sales cycle from prospecting and discovery through solution positioning, proposal, negotiation, and close
• Sell technology, software, platforms, advisory, and professional services addressing challenges in:
• Financial Crime
• Fraud Prevention and Detection
• AML / KYC
• Digital Trust
• Identity and Authentication
• Risk Management
• AI and Machine Learning
• Transaction Monitoring
• Cyber / Digital Security
• Develop compelling business cases and demonstrate measurable business value to prospective customers
• Work closely with solution architects, product, delivery, marketing, and executive leadership teams to develop and close strategic opportunities
• Build and maintain a strong enterprise pipeline and provide accurate forecasting
• Represent the company at financial services conferences, industry events, executive meetings, and customer forums
• Develop a strong understanding of regulatory, fraud, financial crime, digital transformation, and AI trends impacting financial institutions
• Establish the company as a trusted strategic partner rather than simply a technology vendor

Ideal Candidate

We are looking for a high-energy enterprise sales hunter who has demonstrated the ability to create opportunities from scratch and consistently close new business.

You should have:

• 7+ years of B2B sales experience in enterprise software, SaaS, technology, consulting, professional services, or technology-enabled services
• Proven experience selling into financial services
• Strong experience selling to banks, brokerages, payment companies, fintechs, or financial institutions
• Direct experience in one or more of the following areas:
• Financial Crime
• Fraud
• AML
• KYC / KYB
• Digital Trust
• Identity
• Risk
• AI / Machine Learning
• Cybersecurity
• Transaction Monitoring
• RegTech
• Demonstrated success generating new-logo revenue
• A proven history of personally originating and closing enterprise opportunities
• Experience selling complex solutions involving multiple stakeholders and extended sales cycles
• Strong experience engaging with C-level and senior executive buyers
• Ability to understand business problems and translate technology and advisory capabilities into compelling commercial propositions
• Strong prospecting, networking, discovery, negotiation, and closing skills
• Experience working with CRM systems and maintaining accurate pipeline and forecasting
• Entrepreneurial mindset with the ability to operate independently in a growth environment
• Willingness to travel throughout the UK and Europe as required

What We Are Looking For

This is not primarily an account management or farming position.

We are specifically looking for a hunter who enjoys:

• Opening doors that do not already exist
• Building relationships with senior executives
• Creating demand through outbound activity
• Targeting strategic accounts
• Developing new territories
• Selling complex solutions
• Building a pipeline from the ground up
• Winning competitive enterprise opportunities
• Closing new logos and delivering measurable revenue

Existing relationships and networks within financial services are highly valuable, but the ability to create and develop new relationships independently is essential.

Target Customers

Primary target markets include:

• Commercial and Retail Banks
• Investment Banks
• Challenger / Digital Banks
• Brokerages and Capital Markets firms
• Payment Service Providers
• Payment Processors
• Fintechs
• E-money institutions
• Insurance and financial services organizations
• Other highly regulated financial institutions

Target Buyers

The successful candidate should have experience engaging with senior stakeholders such as:

• CEO / Managing Director
• Chief Risk Officer
• Chief Compliance Officer
• Chief Financial Crime Officer
• Chief Fraud Officer
• Chief Information Officer
• Chief Technology Officer
• Chief Digital Officer
• Chief Data Officer
• Chief Information Security Officer
• Heads of AML / Financial Crime
• Heads of Fraud
• Heads of Risk
• Heads of Digital / Transformation

Preferred Qualifications

• Existing network across UK and European financial services
• Previous success selling Financial Crime, Fraud, AML, Digital Trust, Identity, Risk, AI, RegTech, or Cybersecurity solutions
• Experience selling both software and advisory / professional services
• Experience with complex enterprise transformation or technology programs
• Experience selling into regulated financial institutions
• Strong understanding of financial crime and fraud challenges and the regulatory environment
• Experience working in a startup, scale-up, or high-growth technology environment
• Multilingual capabilities are highly desirable, particularly:
• Spanish
• German
• Italian
• Existing relationships with C-level executives within banking, payments, brokerage, or fintech organizations