Senior Manager, Global Talent Marketing & Employer Brand, Global Talent Acquisition Operations

About AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences. Adobe's industry-leading offerings enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future, and we're on a mission to hire the very best.The OpportunityAdobe's employer brand is a largely untapped strength. We have a compelling story about our work, culture, and impact, and we need someone to own how that story enters the market globally. The Senior Manager of Global Talent Marketing & Employer Brand will set the strategy behind how Adobe attracts talent worldwide: defining what we need to do to deliver our talent strategy, building the EVP and brand framework that anchors it, and directing the recruitment marketing plan that brings it all to life. Partnering closely with Adobe's Global Marketing Organization (GMO) for execution, you'll serve as GTA's strategic lead and accountability owner for how Adobe's employer brand enters the market alongside the regional talent marketing leads.Key ResponsibilitiesOwn the Global Employer Brand Strategy. Define what Adobe needs to do to attract the talent our business requires, globally and by critical talent segment. Set the strategic direction: the audiences we need to reach, the perceptions we need to shift, and the hiring outcomes employer brand is accountable for delivering. The EVP, brand framework, and recruitment marketing plan all serve this strategy.Build the EVP and Brand Framework. Translate the strategy into the system that delivers it. Define Adobe's EVP, the global narrative that anchors all candidate-facing communications, and set the brand standards, messaging, and governance structures that allow regional teams to localize without losing coherence. Establish how the employer brand shows up across every touchpoint: job descriptions, recruiter outreach, offer materials, and the interview experience.Lead the Global Recruitment Marketing Strategy. Build and execute the GTA recruitment marketing plan — channels, campaigns, and content that convert the employer brand into pipeline. Own results: pipeline quality, conversion rates, and brand perception metrics that connect marketing investment to hiring outcomes.Manage the GMO Partnership. Act as the primary GTA contact for Adobe's Global Marketing Organization. Define the scope of work, set performance benchmarks, align on priorities, and hold the partnership accountable for execution quality and on-brand delivery.Champion Local Brand Activation. Partner with regional TA leaders to understand market dynamics, candidate expectations, and competitive context. Work with the team to translate those insights into local activation guidance that brings the global employer brand to life in each market, including the career site, without losing coherence across regions.Measure and Optimize. Build the measurement framework for employer brand and recruitment marketing, from awareness through offer acceptance. Produce reporting that links brand investment to hiring results, and use data to sharpen targeting, messaging, and channel strategy over time.Build for Scale with AI. Build the infrastructure the function needs to operate globally: processes, tools, workflows, and vendor partnerships. Develop a clear point of view on how AI is reshaping content creation, candidate targeting, and personalization and build those capabilities into the function.What You Bring10+ years in employer brand, or recruitment marketing, with demonstrated global enterprise strategy ownershipClear command of the distinction between employer brand and recruitment marketing — and the ability to lead both without conflating themProven experience working through marketing or agency partners rather than owning execution directly — you know how to write a brief and hold partners accountableStrong ability to influence without authority across functions, geographies, and levelsSkilled EVP and narrative development — equally comfortable writing a brand platform and a job postingExperience landing global brand standards locally across multiple marketsData fluency: you know which metrics matter, how to build a measurement framework, and how to act on performance dataA grounded perspective on how AI and digital channels are reshaping candidate behavior — and the drive to keep building itExecutive presence and stakeholder management skills — you can present employer brand strategy to senior leaders and push back when implementation falls shortBackground in a TA or HR environment that gives you credibility with recruiting leaders and understanding of how brand connects to hiringAbout AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $127,300 -- $274,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $189,400 - $274,300 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.SummaryLocation: San Jose; San FranciscoType: Full time