SOCIAL MEDIA SPECIALIST

Position Summary: Social Media Specialist works directly with the Social Media Manager, outside vendors and creative team todevelop, schedule, coordinate, and implement all digital marketing initiatives. This position supports adetailed content and campaign schedule with emphasis on day-to-day social content creation andpublishing. Essential Functions: 1. Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promotingour values. 2. Perform responsibilities in accordance with all Graton Resort & Casino standards, policies, andprocedures. 3. Create, schedule, and publish content across all social media platforms, including but not limited toTikTok, Instagram and YouTube. Responsible for content planning, creative direction, shootcoordination, publishing strategy, and audience engagement while ensuring consistent and accuratebrand representation. 4. Support the content calendar and day-to-day publishing schedule, coordinating timing with campaigns,promotions and events. 5. Capture and edit photo and video content for social platforms, on property and at events. 6. Ensure all social media content is accurate and complies with Graton's brand standards, includingphotography, videography and guest permission requirements. 7. Work proactively with the Social Media Manager, creative team, partners and content creators to drivecontinuous improvement and optimal production solutions for new and existing materials and concepts. 8. Monitor native platform analytics and generate regular performance reports to evaluate contentperformance and support data-driven decision making. 9. Develop strong relationships with internal and external teams to drive collaboration of marketingprograms, communicating proactively with departments and partners. 10. Attend Graton Resort & Casino marketing events, content shots and other promotional activities asneeded. 11. This job description is not an exclusive or exhaustive list of all job functions that a team member in thisposition may be asked to perform from time to time. Duties and responsibilities may be changed,expanded, reduced, or delegated by Management to meet the business needs of the property. Requirements Required Qualifications:

1. Ability to communicate effectively with Guests, Team Members and Management in both written andverbal form.
2. Experience planning and executing at every stage of the social media creation process in a professional environment (submitting examples of past work showcasing writing, photography, andvideo editing for social media during the interview process is highly recommended).
3. Videography and photography skills are required, along with comfort speaking and being on camera.
4. Proficiency with computer programs including, but not limited to, Word, Excel, and Adobe CreativeCloud; photo and video editing capabilities are required; familiarity with third-party social mediamanagement applications such as Hootsuite or Sprout Social is highly recommended.
5. Strong verbal and written communication skills with a feel for a fun but professional tone.
6. Ability to understand department initiatives and goals, and to plan, organize, and complete workindependently, sometimes with minimal supervision.
7. Project-management skills, with the ability to manage multiple priorities under tight deadlines in a busy,fast-paced environment.
8. Exceptional organizational skills and attention to detail.

1. Must be able to work flexible hours, including weekends and evenings as business needs require.
2. Ability to lift up to 10 pounds with or without assistance.
3. Ability to sit for prolonged periods while working on a computer.
4. Ability to maneuver throughout the property to support photo shoots, event activations, and teammeetings.