Director, Audience Measurement & Data Strategy

Director, Audience Measurement job at Warner Bros Discovery. New York, NY. Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. Your New Role... This is an exciting opportunity to join the Measurement & Attribution team that is part of the larger WBD Ad Sales Research, Data & Insights department at Warner Bros Discovery. The Director, Audience Measurement will be focused on developing and testing new innovative ad solutions and establishing workflows for planning, optimizing and measuring audiences (broad demo and advanced audiences) to drive greater value for Warner Bros Discovery’s advertiser partners. The Director role on the Audience Measurement team must be adept at media measurement (methodological approaches to multiplatform deduplication) and have a working knowledge of data and systems used in digital & linear advertising, as the role requires working closely across multiple functions across the broader WBD Ad Sales organization to help build new products. This person will work with cutting edge media measurement and currency partners to customize and implement their offerings. This person will also assist in providing leading-edge analysis, recommendations and thought leadership specific to audience measurement. The ideal person is a nimble, go-getter who enjoys collaborating with partners. This position calls for a candidate that both exhibits operational excellence in the projects that they manage and is adept at identifying innovative solutions to potential issues that might arise during the course of a project. Your Role Accountabilities… Must work with multiple partners (including product, engineering, data science, privacy, legal, and ad operations) to help design and build Data-Driven Video (DDV) offerings from Warner Bros Discovery. Oversees the development and execution of WBD’s Proof of Concept (PoC) initiatives that are designed to accelerate WBD’s next generation measurement and currency capabilities. Build and maintain strong relationships with WBD’s measurement providers, leveraging their companies’ unique data offerings and methodological expertise to drive incremental improvements to the WBD’s measurement of client campaigns. Work with sales leads to ensure WBD’s audience measurement offerings are clear to our brand and agency clients, as well as gather requested improvements to further WBD’s capabilities in providing effective audience measurement. Works with other members of the Audience Measurement team so that it can be a center of excellence within the overall Ad Sales Research, Data & Insights department. Track and synthesize the data assets & methodology for common 3rd party measurement offerings that WBD or their advertiser partners might have an interest in. Conduct in-depth analyses of linear & digital datasets that employ methodological revisions that will alter reported audience levels from the existing offering from the measurement partner so top-level findings can be shared across appropriate internal teams. Assist in the formulation of a WBD point-of-view on media measurement, which could include the creation of presentations, white papers and work on industry committees to share WBD’s learnings and knowledge in the media measurement space. Perform other duties as required. Qualifications & Experiences… 8-12 years at an ad-tech, media measurement, programmer or ad agency where their role provided hands on-experience experience in media measurement and the development of measurement products. Experience and familiarity with programming languages (SQL, Python, R) that can be used to conduct data analyses. Solid knowledge of the major linear and digital TV measurement reporting services (e.g. Comscore, iSpot.tv, Nielsen and VideoAmp, in alphabetical order). Solid knowledge of cross-platform and addressable measurement of broad demo and advanced audiences. Bachelor’s degree in a related field (computer science, mathematics, marketing analytics, statistics, economics) Must have legal right to work in the United States. How We Get Things Done… This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page ( for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $105,901.00 - $196,672.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. #J-18808-Ljbffr