Sr. Demand Generation Manager

Role Overview We are looking for a Senior Demand Generation Manager to own the strategy and execution of demand generation programs across our target markets. The role includes cross‑channel campaign management across all product lines, collaborating closely with Marketing leaders, Sales, and Customer Success. The Senior Demand Generation Manager reports to the Director of Demand Generation and Marketing Ops. Key Accountabilities Defines strategy for, manages, and optimizes the execution of demand generation campaigns across both Marketing and cross‑functional channels Owns Marketing’s prospect acquisition and cross‑sell pipeline targets, and regularly reports on pipeline health to Marketing and Executive leadership Scales net revenue retention and expansion efforts across the customer base Clearly defines key customer targeting segments with a focus on maturity‑based and behavior‑based triggers for outreach Collaborates closely with Sales, Sales Enablement, and Customer Success to develop effective cross‑functional conversion strategy across all campaigns Collaborates with agency partners and Integrated Marketing, Marketing Operations, and Product Marketing teams on campaign execution Regularly analyzes and reports on campaign performance and ROI to key stakeholders Desired Skills and Experience Bachelor’s degree or equivalent work experience 8‑10+ years of experience in Demand Gen and/or Customer Marketing roles Proven success owning pipeline goals Ability to multi‑task and manage across multiple simultaneous programs Strong communication skills and collaborative excellency B2B Software‑as‑a‑Service (SaaS) and Health tech experience preferred Compensation & Benefits Base Salary Range: $125,000—$135,000 USD We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full‑time employees. Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through community engagement initiatives. #J-18808-Ljbffr Dormont Manufacturing Co