Social Media Strategist

We are seeking a creative, strategic, and highly organized Social Media Content Strategist to lead social content and brand storytelling across a portfolio of companies operating under one umbrella organization. This person will be responsible for developing distinct but cohesive social media strategies for multiple brands, creating engaging content, strengthening brand identity, and helping each company grow its digital presence. The ideal candidate understands that successful social media is more than simply posting content. We are looking for someone who can develop a brand voice, understand an audience, identify content opportunities, create campaigns, analyze performance, and continuously improve strategy based on results. Experience working with apps, technology, or digital products is particularly valuable. Experience with Google Ads and paid digital marketing would be a strong plus, and candidates with experience in the marine, boating, yachting, or related industries will receive additional consideration. This position is based in Stuart, FL , and we are specifically interested in candidates located in Stuart or the surrounding area. However, accommodations may be considered for the ideal candidate. Key Responsibilities Develop and execute comprehensive social media and content strategies across multiple companies and brands. Manage social presence across platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube , and other relevant channels. Establish and maintain distinct brand voices, messaging, positioning, and content strategies for each company. Build content calendars and manage content from initial concept through execution. Develop compelling social content, including posts, short-form video concepts, graphics, campaigns, promotional content, and brand storytelling. Work closely with leadership to understand business objectives and translate them into effective digital and social strategies. Develop marketing and content strategies for apps and digital products , including launches, feature announcements, user acquisition, engagement, and retention. Identify social trends, emerging platforms, and creative opportunities to increase awareness and engagement. Maintain brand consistency across social media, websites, digital campaigns, and other customer-facing channels. Track and analyze engagement, audience growth, traffic, conversions, and overall content performance. Use performance data to continually test and improve creative, messaging, content, and channel strategy. Coordinate with designers, videographers, agencies, influencers, and other creative partners as needed. Support paid social and digital advertising initiatives. Assist with Google Ads and paid search campaigns when applicable. Successfully manage multiple brands, campaigns, priorities, and deadlines simultaneously. Qualifications 3+ years of experience in social media strategy, content marketing, digital marketing, brand marketing, or a related field. Demonstrated experience developing and executing social strategies for a company, agency, or multiple brands. Strong understanding of branding, brand voice, positioning, and digital storytelling . Experience marketing mobile apps, technology products, digital platforms, or consumer-facing products strongly preferred. Experience within the marine, boating, yachting, watersports, or related industries is a major plus. Strong knowledge of major social platforms and how content strategy should differ across each. Experience developing content calendars and managing multi-channel campaigns. Strong copywriting and communication skills with an eye for engaging creative. Comfortable analyzing performance metrics and using data to guide content decisions. Ability to manage multiple companies and brands simultaneously while maintaining a distinct identity for each. Paid social experience preferred; Google Ads experience is a plus . Familiarity with Google Analytics, Meta Ads Manager, social scheduling platforms, Canva/Adobe Creative Suite, or similar tools is beneficial. Highly organized, proactive, creative, and comfortable working in a fast-moving environment. What We're Looking For We are looking for someone who combines creative thinking, branding expertise, and digital marketing strategy . This person should be able to understand a company, its audience, and its goals—and then determine how that brand should look, sound, and communicate online. Because you'll support multiple companies under one umbrella , versatility is critical. One brand may require polished corporate messaging, another may need highly visual consumer-facing content, while another could require app-focused campaigns designed to drive downloads, engagement, or customer acquisition. Someone who already understands the marine and boating audience would bring an especially valuable perspective to the role. Location: Stuart, FL - local candidates preferred; accommodations may be considered for the ideal candidate Additional Plus: Google Ads | Paid Social | Performance Marketing #J-18808-Ljbffr Delve Search & Recruiting